Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- A slow-growth industry
- Paradoxically, a poor economy may be driving growth
- Sales of first aid treatments still corner the market, though lip
balm/cold sore medications show strongest growth
- Retail channel preferences
- Facial skincare consumers
- Athlete' s foot and antibiotic ointments
- Market Size and Forecast
- Key points
- Consumers looking for DIY remedies
- Figure 1: U.S. FDMx sales of medicated skincare, at current prices,
2003-13
- Figure 2: U.S. FDMx sales of medicated skincare, at inflation-adjusted
prices, 2003-13
- Walmart sales
- Competitive Context
- Doctor visits when necessary
- Drop in consumer confidence drives the "do nothing scenario" and private
label sales
- Segment Performance
- Key points
- Economy clearly having an impact
- Figure 3: U.S. FDMx sales of medicated skincare, segmented by type, 2006
and 2008
- Segment Performance--First Aid
- Key points
- More consumers taking care of smaller problems at home
- Figure 4: U.S. FDMx sales of first aid, at current prices, 2003-13
- Segment Performance--Lip Balm/Cold Sore Medications
- Key points
- Consumers willing to self-medicate
- Figure 5: U.S. FDMx sales of lip balm/cold sore medication, at current
prices, 2003-13
- Segment Performance--Acne Treatments
- Key point
- Acne treatments continue to have their audience
- Figure 6: U.S. FDMx sales of acne treatments, at current prices, 2003-13
- Segment Performance--Foot Care/Athlete' s Foot Treatments
- Key points
- Growth of foot care products stagnating
- Figure 7: U.S. FDMx sales of foot care products, at current prices,
2003-13
- Segment Performance--Anti-Itch Treatments
- Key points
- A lack of innovation has not hurt sales
- Figure 8: U.S. FDMx sales of anti-itch treatments, at current prices,
2003-13
- Segment Performance--Wart Removers
- Key point
- Little growth seen in wart removal market
- Figure 9: U.S. FDMx sales of wart removers, at current prices, 2003-13
- Segment Performance--Lice Treatment
- Key points
- The stigma of lice
- Figure 10: U.S. FDMx sales of lice treatments, at current prices, 2003-13
- Market Drivers
- Number of teens declining
- Figure 11: Teen population, by age, 2008
- Rise in incidence of diabetes drives need for foot care
- High rate of obesity contributes to demand for foot care products
- Total population drives the market; but aging Baby Boomers presents
opportunities
- Figure 12: Population by age, 2004-14
- Leading Companies
- Key points
- Johnson & Johnson has its footprint visible with regard to many segments
- Figure 13: FDMx sales of medicated skincare, by leading manufacturers,
2006 and 2008
- Brand Share--First Aid Treatment
- Key points
- Slight gains by some brands, but private label dominates
- Figure 14: FDMx brand sales of first aid treatment in the U.S., 2006 and
2008
- Brand Share--Lip balm/cold sore treatment
- Key points
- Burt' s Bees holding its own despite controversy
- Figure 15: FDMx brand sales of lip balm/cold sore treatment in the U.S.,
2006 and 2008
- Brand Share--Acne Treatment
- Key points
- Old favorites lose ground
- Private label rises as economy sinks
- Figure 16: FDMx brand sales of acne treatments in the U.S., 2006 and 2008
- Brand Share--Athlete' s Foot Treatment
- Key points
- With private label readily available, brand sales decline
- Figure 17: FDMx brand sales of athlete' s foot treatment in the U.S.,
2006 and 2008
- Brand Share--Anti-itch treatment
- Key points
- Consumers reach for the familiar, but also try to cut costs
- Figure 18: FDMx brand sales of anti-itch treatment in the U.S., 2006 and
2008
- Brand Share--Wart removal treatment
- Key points
- A stagnant market for wart removal
- Figure 19: FDMx brand sales of wart removal treatment in the U.S., 2006
and 2008
- Brand Share--Lice treatment
- Key points
- A category no one wants to talk about
- Figure 20: FDMx brand sales of lice treatment in the U.S., 2006 and 2008
- Brand Qualities
- ChapStick
- Clearasil
- BENGAY
- Dr. Scholl' s
- Burt' s Bees
- Innovation and Innovators
- 3M Nexcare Microvex
- Johnson & Johnson
- SkiniD
- Kiss My Face
- Neutrogena Dermatologics
- Retail Channels
- Key point
- FDMx sales
- Figure 21: U.S. sales of medicated skincare, by retail channel, 2006 and
2008
- Retail Channels--Drug Stores
- Key point
- Drug stores remain in the lead in medicated skincare
- Figure 22: U.S. sales of medicated skincare at drug stores, 2003-08
- Retail Channels--Mass Merchandisers and Food Stores
- Key point
- Food stores and mass merchandisers try to compete
- Figure 23: U.S. sales of medicated skincare at food stores, 2003-08
- Advertising and Promotion
- Figure 24: Television Ad for Activ On, 2008
- Figure 25: Television ad for Clearasil Pimple Blocker Pen, 2008
- Figure 26: Television ad for Compound W, 2008
- Figure 27: Television ad for Gold Bond, 2008
- Figure 28: Television ad for Orajel Overnight, 2008
- Figure 29: Television ad for Polysporin Complete, 2008
- Medicated Skincare Usage
- Usage of medicated skincare products
- Figure 30: Medicated skincare products used, by gender, July
2007-September 2008
- Figure 31: Medicated skincare products used, by age, July 2007-September
2008
- Usage of different types of products
- Figure 32: Form of medicated skincare products used, by gender, July
2007-September 2008
- Figure 33: Form of products used, by age, July 2007-September 2008
- Product Attributes & Brands
- Product attributes
- Figure 34: Attributes found in medicated skincare products typically
used, by gender, July 2007-September 2008
- Figure 35: Attributes found in skincare products typically used, by age,
July 2007-September 2008
- Brands used
- Figure 36: Brand of facial cleansing or medicated product used, by
gender, July 2007-September 2008
- Figure 37: Brand of facial cleansing or medicated product used, by age,
July 2007-September 2008
- Remedy Formats and Condition Incidence
- Usage of first aid/antibiotic remedies
- Figure 38: First aid used, by gender, July 2007-September 2008
- Figure 39: First aid used, by age, July 2007-September 2008
- Usage of different types of products
- Figure 40: Types of first aid products used, by gender, July
2007-September 2008
- Figure 41: Types of first aid products used, by age, July 2007-September
2008
- Brand of first aid product used
- Figure 42: Brand of first aid product used, by gender, July
2007-September 2008
- Assorted Ailments/Skincare Issues and Treatment
- Prevalence of skincare issues
- Figure 43: Prevalence of skincare issues, by gender, July 2007-September
2008
- Figure 44: Prevalence of skincare issues, by age, July 2007-September
2008
- Treating athlete' s foot--prescription vs. non-prescription products
- Figure 45: Usage of prescription products, by gender, July
2007-September 2008
- Figure 46: Usage of prescription products, by age, July 2007-September
2008
- Treating eczema/psoriasis--prescription vs. non-prescription products
- Figure 47: Usage of prescription products, by gender, July
2007-September 2008
- Treating nail fungus-- prescription vs. non-prescription products
- Figure 48: Usage of prescription products, by gender, July
2007-September 2008
- Attitudes towards OTC medicated skincare products
- Figure 49: Attitudes towards OTC products, by gender, July
2007-September 2008
- Figure 50: Attitudes towards OTC products, by age, July 2007-September
2008
- Severity of Ailments and Treatment Methodology
- Ailment severity
- Figure 51: Level of severity by ailment, January 2009
- Method of treatment for cuts and scrapes
- Figure 52: Preferred method of treatment for minor cuts/scrapes by
gender, January 2009
- Figure 53: Preferred method of treatment for minor cuts/scrapes by age,
January 2009
- Preferred method of treatment by ailment
- Figure 54: Preferred method of treatment for rashes/cracked skin,
January 2009
- Figure 55: Preferred method of treatment for cold sores/chapped lips,
January 2009
- Preferences and purchasing behavior
- Figure 56: Attitudes towards product attributes and purchasing behavior,
by gender, January 2009
- The Teen Consumer--Product Usage
- Teens and facial skincare
- Figure 57: Types of facial cleansing/medicated products used--teens, by
age and gender, May 2007-June 2008
- Facial cleansing and medicated products
- Figure 58: Forms of facial cleansing/medicated products used--teens, by
gender, May 2006-June 2007
- Figure 59: Forms of facial cleansing/medicated products used--teens, by
gender, May 2006-June 2007
- Figure 60: Brands of facial cleansing/medicated products used--teens, by
gender, May 2007-June 2008
- Race and Hispanic Origin
- Usage of medicated skincare products
- Figure 61: Medicated skincare products used, by race/Hispanic origin,
July 2007-September 2008
- Usage of different types of products
- Figure 62: Medicated skincare products used, by race/Hispanic origin,
July 2007-September 2008
- Usage of first aid/antibiotic remedies
- Figure 63: First Aid used, by race/Hispanic origin, July 2007-September
2008
- Attitudes towards OTC medicated skincare products
- Figure 64: Attitudes towards OTC products, by race/Hispanic origin, July
2007-September 2008
- Appendix: Other Useful Consumer Tables
- Figure 81: Brand of first aid product used, by age, July 2007-September
2008
- Figure 82: Usage of prescription products, by age, July 2007-September
2008
- Appendix: Trade Associations
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