Entertainment on Demand - UK - May 2009

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Abbreviations
• Market in Brief
• More TV options and more control
• No longer a niche market
• TV-based services have greatest appeal
• The future is almost now
• Internal Market Environment
• Key points
• Growth in digital TV viewing
  • Figure 1: Take-up of digital TV services, by platform, 2002-08
• On-demand access increases
• More accessing content online
  • Figure 2: Top ten online video viewing properties ranked, by total UK unique visitors*, 2008 and 2009
• Broader Market Environment
• Key points
• Greater penetration of faster broadband
  • Figure 3: UK broadband penetration, 2004-09
  • Figure 4: Broadband access speeds, 2007-08
• Personal disposable income stagnates
  • Figure 5: Trends in personal disposable income and consumer expenditure, 2004-14
• Competitive Context
• Key points
• Challenge from established user-generated sites
  • Figure 7: How consumers obtain new music and video content, October 2008
• Illegal video downloads
• Consumers more digital than ever
  • Figure 8: Trends in digital device usage, 2007-09
• Don' t count out live TV just yet
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Companies and Products
• BBC iPlayer
• 4oD
• ITV Player
• BT Vision
• Virgin Media -- Catch Up and On Demand
• Brand Communication and Promotion
• Key points
• BT Vision biggest spender
  • Figure 9: Advertising spend amongst selected entertainment on-demand providers, 2006-08
• Direct mail receives a boost
  • Figure 10: Advertising spend amongst selected entertainment on-demand providers, by media type, 2006-08
• Who Uses On-Demand and What' s Viewed?
• Key points
• Majority have used on-demand services
  • Figure 11: Usage of on-demand services* in the last 12 months, by gender and age, March 2009
• ITV Player and BBC iPlayer leading growth rates on and offline
  • Figure 12: Usage of on-demand channels, 2008 and 2009
• Full-length TV shows dominate
  • Figure 13: Type of content consumed, by on demand, by gender and age, March 2009
• How Do Viewers Watch On-Demand TV?
• Key points
• Terrestrial channels drive the on-demand revolution
  • Figure 14: Usage of on-demand channels, March 2009
• iPlayer has broadest appeal across age groups
  • Figure 15: Usage of leading on-demand channels in the last 12 months, by age, March 2009
• Ways of Consuming Entertainment By Device
• Key points
• Device limitations dictate type of content consumed
  • Figure 16: On-demand content consumed, by type of device used to consume on-demand content, March 2009
• Portable on-demand access struggles
• Appendix -- Internal Market Environment
  • Figure 19: Type of TV reception recieved at home, by detailed demographics, March 2009
• Appendix -- Who Uses On-demand and What' s Viewed?
  • Figure 20: Overall usage of on-demand services, by detailed demographics, March 2009
  • Figure 21: Type of content consumed, by on-demand users, by detailed demographics, March 2009
• Appendix -- How Do Viewers Watch On-Demand TV?
  • Figure 22: Catch-up services viewed, by frequency of use, by detailed demographics, March 2009
  • Figure 23: Catch-up services viewed, by frequency of use, by detailed demographics, March 2009
  • Figure 24: Catch-up services viewed, by frequency of use, by detailed demographics, March 2009
  • Figure 25: Catch-up services viewed, by frequency of use, by detailed demographics, March 2009
  • Figure 26: Catch-up services viewed, by frequency of use, by detailed demographics, March 2009
• Appendix -- Ways of Consuming Entertainment by Device
  • Figure 27: Ways of consuming entertainment, by type of device, by detailed demographics, March 2009
  • Figure 28: Ways of consuming entertainment, by type of device, by detailed demographics, March 2009
  • Figure 29: Ways of consuming entertainment, by type of device, by detailed demographics, March 2009