Abstract
About this report
This report explores the coffeehouse and donut shop market in the U.S., identifying key developments that are changing consumer habits and perceptions about how they use them. Value - brought to the forefront by the challenged U.S. economy - emerges as a key theme throughout the report.
This report identifies differing coffee drinking habits, which consumers go to what outlets, what coffeehouses are used for the most, what consumers order the most and what they want to see more of.
The report includes insights and analysis related to the following:
- How companies can entice value-conscious consumers without compromising on perceptions of quality
- How to best lure customers out of their homes
- How the use of technology can promote a company' s brand
- How to combat the growing threat of the value and variety offered by QSRs
- Evaluation of economic spending and its negative impact on foodservice
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