Top Ten Participation Sports in the UK - UK - May 2009

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Market seeks more regulars...
• ...by promoting responsibility in the collective
• Goal setting as important as goal scoring
• Recession-proofing through body, mind and wallet
• Women to remain sport' s big outsiders
• The Olympic incentive: 2012 is too late
• Public told sport is healthy -- but do they know it' s fun?
• Better access in all areas
• Participation sport ready to take the sponsorship baton
• Internal Market Environment
• Key points
• Interested in sport, interested in taking part
  • Figure 1: Any interest in named sports, 2004, 2006 and 2008
  • Figure 2: Trend in sports club membership, 2004, 2006 and 2008
• Access to sport
• Access to sport: Facility provision
  • Figure 3: UK sports facility provision, 2008
• Some sports more accessible than others
• Playing fields better protected
• Public sector provision under pressure -- with private funding drying up
• Access to sport: availability of instruction
• Access to sport: cost of participation
• Access for the young
  • Figure 4: Sports provided in school sports partnership programme schools, 2003/04-2007/08
  • Figure 5: Schools' links with local clubs, by activity, 2003/04-2007/08
  • Figure 6: Schoolchildren' s participation in school-linked community sports clubs, 202007/08
• Sport in the media
• Sport on TV
  • Figure 7: Most televised sports on UK television, 2003-08
  • Figure 8: Sports watched on TV, 2004-08
• Sport in print
  • Figure 9: Sports/pastimes read about in the papers, 2004, 2006 and 2008
  • Figure 10: Leading sports magazines, by average net circulation per issue, June 2008
• Unequal writes for women
• Sport online
  • Figure 11: Sports/pastimes looked up on the internet, 2007 and 2008
• The Olympic effect
• Outside the rings: The risk of exclusion
• Government policy: Schools, clubs and coaches
• Funding and support
• Governing bodies
• Volunteering
• The private sector
• Broader Market Environment
• Key points
• Consumers' finances: Long-term gain...
  • Figure 12: Trends in personal disposable income and consumer expenditure, 2004-14
  • Figure 13: Forecast adult population trends, by socio-economic group, 2004-14
• ...following short-term pain?
  • Figure 14: UK unemployment rates (seasonally adjusted), 2004-08
• No quick fix for ' crisis' in women' s participation
  • Figure 15: Trends in the age structure of the UK population, by gender, 2004-14
• A national strategy
• Over-65s-a-side?
  • Figure 16: Forecast adult population trends, by lifestage, 2004-14
• Third agers still light on their (ten)pins
  • Figure 17: Third age sports and hobbies behaviour, by gender, age and socio-economic group, 2008
• Leisure time faces full-court press
  • Figure 18: Working hours and leisure time, 2002-08
• Health of the nation: We can' t be willing without being able
• Social singles?
  • Figure 19: UK household sizes, 2004-14
• Competitive Context
• Key points
• More spending on sport
  • Figure 20: Consumer expenditure on selected leisure goods and activities, 2003-08
• Leisure rivals the threat, not sporting cousins
  • Figure 21: Most popular participation, TV and spectator sports, 2008
• Cycling leads the retail race
  • Figure 22: Most popular UK sport and fitness websites, by market share, 2006-08
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• More than 30 million adults play sport
  • Figure 23: Regular and occasional participation in most popular sports, 2004, 2006 and 2008
• Low risk, low growth
• Not just pubs that need more regulars
  • Figure 24: Regular sports participation* in England, 2005/02005/06 and 2007/08
• Fitness participation sets the pace
  • Figure 25: Sports participation expenditure, 2004-14
• Segment Performance
• Key points
• Segmenting the market
• Solo sports
• Cycling and running stage duathlon of growth
  • Figure 26: Participation in solo sports, 2004, 2006 and 2008
• Skill games
• Darts and bowling regularly challenged
  • Figure 27: Participation in skill games, 2004, 2006 and 2008
• Team and competitive sports
• Racquet sports struggle to hold serve
  • Figure 28: Participation in team and competitive sports, 2004, 2006 and 2008
• Top Ten Sports' Governing Bodies
• Sports governing bodies
  • Figure 29: The top ten sports in the UK and their governing bodies
• Governing bodies
• Badminton England
  • Figure 30: Club membership numbers, 2006/07 and 2007/08
• British Cycling
  • Figure 31: Breakdown of British Cycling membership, as at September 2008
• British Darts Organisation
• The Football Association
• Royal and Ancient Golf Club of St Andrews
• UK Athletics
  • Figure 32: Funding bodies for UK Athletics, March 2008
• World Professional Billiards & Snooker Association
• Amateur Swimming Association
  • Figure 33: Operating income of the ASA, April 2007-March 2008
• Lawn Tennis Association
• British Tenpin Bowling Association
• Who Participates?
• Key points
• Running the regular sport of choice
  • Figure 34: Frequency of participation in sports, February 2009
• Stiff competition for playing time
• Failing to cash in on women' s interest
• Sporting spirit still willing as flesh becomes weak
• Cost Considerations
• Key points
• Market needs to tackle threat of trading down
  • Figure 35: Cost considerations, February 2009
• Women at risk in recession
• Older players: Participation a piece of cake?
• Appendix -- Market Size and Forecast
  • Figure 43: Expenditure on sports participation expenditure, 2004-09
• Appendix -- Who Participates?
• Regular participants -- detailed demographics
  • Figure 44: Regular participants in sports, by demographics, February 2009
  • Figure 45: Regular participants in sports, by demographics, February 2009
• Occasional/lapsed participants -- detailed demographics
  • Figure 46: Occasional/lapsed participants in sports, by demographics, February 2009
  • Figure 47: Occasional/lapsed participants in sports, by demographics, February 2009
• Sports never done -- detailed demographics
  • Figure 48: Sports never done, by demographics, February 2009
  • Figure 49: Sports never done, by demographics, February 2009
• Combinations of sports
  • Figure 50: Regular/occasional participation in sports, by regular participation, February 2009
  • Figure 51: Regular/occasional participation in sports, by regular participation, February 2009
  • Figure 52: Regular/occasional participation in sports, by occasional participation, February 2009
  • Figure 53: Regular/occasional participation in sports, by occasional participation, February 2009
  • Figure 54: Regular/occasional participation in sports, by occasional participation, February 2009
• Appendix -- Cost Considerations
• Cost considerations -- detailed demographics
  • Figure 55: Cost considerations, by demographics, February 2009
• Cost considerations of regular participants
  • Figure 56: Cost considerations of regular participants in sports, February 2009
  • Figure 57: Cost considerations of regular participants in sports, February 2009
• Cost considerations of occasional participants
  • Figure 58: Cost considerations of occasional participants in sports, February 2009
  • Figure 59: Cost considerations of occasional participants in sports, February 2009
• Combinations of cost considerations
  • Figure 60: Cost considerations, by cost considerations, February 2009