Abstract
About this report
Sales of purses and handbags have been strong in recent years, but the global financial crisis has served to slow sales growth. While all segments of the market have been impacted by recession in one way or another, the core mid-market offering is still in high demand.
This report provides a comprehensive analysis of the U.S. handbag market that will be useful to any manager in the industry. The report addresses a variety of topics and key questions including the following:
- How has the average number of purses and handbags purchased per year changed between 2005 and 2009
- Did the average price paid for a purse or handbag change between 2005 and 2009?
- Did the average highest price paid for a handbag or purse in the previous year increase or decrease between 2005 and 2009?
- Which segments of the female population have high concentrations of women willing to pay more than $100 for a purse or handbag
- How the economy is encouraging or discouraging women from making handbag purchases
- How the economy is impacting major handbag manufacturers
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