Abstract
About this report
Despite, and in part because of, tough economic times, the cheese category is performing very well, growing 9% in 2008 and an expected growth of 4.2% in 2009. This report provides insight into the category from segment performance, to product innovations, to key consumer insights, as well as guidance for growth in the category over the next several years.
Topics discussed include:
- Analysis of cheese types and variants that are leading the charge, and those that are losing sales
- Key players and their performance in the past year as well as the outlook for the coming year
- Retail outlets where cheese is sold, and consumer purchasing habits in these outlets
- Up-to-date consumer attitudes and buying habits with cheese
- Factors outside the cheese category and their impact on the cheese category now and in the next few years
- Product innovations in the category including increasingly important private label/store brands
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