Abstract
About this report
Total sales generated by e-commerce have grown explosively over the last five years. Though economic growth has been flattened by the recession, online retail still shows more signs of life during recession than consumer retail as a whole. In this report, Mintel examines the value propositions that compel consumers to increasingly adopt online purchasing:
- What makes category leaders successful
- Which online retail segments are growing the fastest
- How do web-only retailers compare with branded chain retailers online
- How advertising of retailing sites has evolved
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