Abstract
The German shampoos and conditioners market continues to grow steadily. In 2009, the market is worth an estimated € 1,090 million, up 3% on 2008, thanks to sophisticated, specialised added-value products, such as anti-ageing haircare, colour protection and repair lines. Both sectors are doing well, with shampoos slightly outgrowing conditioners. Products for both men and women addressing hair loss are growing fastest.
Procter & Gamble, with the number one brand Pantene Pro-V, leading anti-dandruff brand Head & Shoulders, and Schwarzkopf & Henkel with the ever popular Schauma and Gliss Kur, head the rankings, together taking some two-fifths of overall value sales; they are followed by L' Oreal with Elvital and Garnier, and Beiersdorf with Nivea.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
European Consumer Goods Intelligence
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Each report contains comprehensive analysis into:
- Market sizes
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- Consumer trends
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This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
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