Shampoos and Conditioners - Italy - June 2009

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Market in Brief
• Stagnant sales
• Beat the recession
• L' Oréal leads
• Mass-market in strong position
• Future
• Internal Market Environment
• Key points
• High standard of personal grooming
• Innovation
• Sports participation
• Lifestyles
• Warm weather
• Broader Market Environment
• Key points
• Stable and ageing population hampers sales
  • Figure 1: Trends in Italian population, by age, 2003-13
• Poor economic outlook
  • Figure 2: Trends in Italian PDI, consumer expenditure and GDP, at constant prices (real prices), 2003-13
• Unemployment on the rise
  • Figure 3: Trends in Italian employment, 2002-07
• REACH kicks in
• Who' s Innovating?
• Key points
  • Figure 4: Percentage of new product launches in shampoos and conditioners, by country, 2006-08
  • Figure 5: Percentage of NPD in shampoos and conditioners, by sector, 2006-08
• L' Oréal leads in NPD
  • Figure 6: Percentage of new product launches of shampoos and conditioners in Italy, by manufacturer, 2006-08
  • Figure 7: Number of new launches of shampoos and conditioners in Italy, by positioning, 2006-08
• New ingredients and vitamins
• Hairloss treatments
• Ageing treatments
• Men' s range becomes more complex
• Sun protection
• Market Size and Forecast
• Key points
  • Figure 8: Italian retail value sales of shampoos and conditioners, at current and constant prices, 2004-14
  • Figure 9: Italian retail value sales of shampoos and conditioners, by type, 2007-09
• Prospects
• Factors used in the forecast
• Segment Performance
• Key points
• Shampoos
  • Figure 10: Italian retail value sales of shampoos, at current and constant prices, 2004-14
  • Figure 11: Italian retail value sales of shampoos sold through H-S-S, by type, 2007-09
• Conditioners
  • Figure 12: Italian retail value sales of conditioners, at current and constant prices, 2004-14
  • Figure 13: Italian retail value sales of conditioners sold through H-S-S, by type, 2007-09
• Market Share
• Key points
  • Figure 14: Manufacturers' value shares in sales of shampoos and conditioners sold through H-S-S, 2006-08
  • Figure 15: Brand' s value shares in sales of shampoos and conditioners sold through H-S-S, 2006-08
• Shampoos
  • Figure 16: Manufacturers/brands' shares in sales of standard shampoos sold through H-S-S, 2007-09
  • Figure 17: Manufacturers/brands' shares in sales of 2-in-1 shampoos sold through H-S-S, 2007-09
• Conditioners
  • Figure 18: Manufacturers/brands' shares in sales of standard conditioners sold through H-S-S, 2007-09
  • Figure 19: Manufacturers/brands' shares in sales of conditioning masks sold through H-S-S, 2007-09
  • Figure 20: Manufacturers/brands' shares in sales of hair treatments in tube and other post-shampoos sold through H-S-S, 2007-09
• Companies and Products
• L' Oréal
• Procter & Gamble
• Unilever
• Beiersdorf
• Channels to Market
• Key points
  • Figure 21: Italian retail value sales of shampoos and conditioners, by outlet type, 2007-09
  • Figure 22: Italian retail value sales of shampoos, by outlet type, 2007-09
  • Figure 23: Italian retail value sales of conditioners, by outlet type, 2007-09