Abstract
About this report
In 2009, the Spanish retail market for shampoos and conditioners came to an estimated ¬ 567 million, a 3% rise on 2008 figures. Increased segmentation and the launch of ever more specific products have helped to generate healthy growth over the 2004-09 review period. However, with the economy in the midst of a recession and consumers cutting down on their spending, growth is slowing down.
The market is led by the multinationals; Procter & Gamble' s Pantene Pro-V and Head & Shoulders lead in shampoos, while L' Oreal' s Garnier Fructis and Elvive are best-sellers in conditioners. Own-labels have posted dynamic growth thanks to a difficult economic scenario.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
European Consumer Goods Intelligence
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
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- Consumer trends
- Sales forecasts
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