Table of Contents
- Issues in the Market
- Definition
- Consumer research
- Abbreviations
- Market in Brief
- Long-term decline
- Low penetration rates hinder growth
- Accent on coloured hair and natural ingredients
- Nivea enters French haircare market
- The market will remain difficult but not without opportunity
- Internal Market Environment
- Key points
- More men and women have fine hair
- Figure 1: Trends in hair type, by women, 2004-08
- Figure 2: Trends in hair type, by men, 2004-08
- Good prospects for colour boosters and treatment products
- Figure 3: Hair colour, by women, 2008
- Figure 4: Permed or coloured hair, by women, by age, 2008
- Target areas
- Figure 5: Scalp conditions prone to, %, by gender, 2008
- Women still do the shopping
- Physical activity has little impact on haircare sales
- Figure 6: Attitudes to sport and exercise, by gender, 2008
- Figure 7: In the last month have you done any of the following and if so
how often, by women, 2008
- Figure 8: In the last month have you done any of the following and if so
how often, by men, 2004-08
- Broader Market Environment
- Key points
- Ageing population
- Figure 9: French population by age group, 2003-13
- Figure 10: French adult female population, by age group, 2003-13
- Recession affects consumer spending and purchasing behaviour
- Figure 11: Key economic growth indicators, France, 2007-08
- Restricted spending to continue in 2009
- Figure 12: Consumer spending intentions, France, 2009
- Uncertain employment prospects impact on consumer confidence
- Figure 13: Trends in French employment, 2002-06
- Couples and single people will dominate French household scene
- Figure 14: Projected population and households, France, 1990-2030
- French adolescents have considerable purchasing power
- REACH increases costs for manufacturers
- Who' s Innovating?
- Key points
- French NPD drops off
- Figure 15: Percentage of new product launches in haircare, by country,
2006-08
- Figure 16: Percentage of new product launches in haircare, by category,
2006-08
- Figure 17: Percentage of new product launches in haircare, by company,
2006-08
- Figure 18: Number of new product launches in haircare, by positioning,
2006-08
- Instant radiance and perfect colour
- Repair and tame
- Help is at hand
- Market Size and Forecast
- Key points
- Continued decline in French haircare market
- Figure 19: French retail value sales of shampoos and conditioners, at
current and constant prices, 2004-14
- Price promotions reduce value growth
- Growing demand for specialised hair treatments
- Prospects
- Recession likely to limit growth and strengthen lower usage frequency
- The need to increase penetration among men
- Holistic approach to haircare
- Numerous avenues for NPD to explore
- Factors used in the forecast
- Segment Performance
- Key points
- Hair treatments the most promising segment
- Figure 20: French retail value sales of shampoos & conditioners, by
type, 2007-09
- The shampoo sector is mature
- Figure 21: French retail value sales of shampoos, at current and
constant prices, 2004-14
- Figure 22: French retail value sales of shampoos, by type, 2007-09
- Conditioners
- Figure 23: French retail value sales of conditioners, at current and
constant prices, 2004-14
- Promising prospects among older men and women
- Positive socio-demographic factors
- Figure 24: French retail value sales of conditioners, by type, 2007-09
- Intensive treatments spearhead growth
- Market Share
- Key points
- Figure 25: Manufacturers' /brand shares in sales of shampoos and
conditioners, 2007-09
- Figure 26: Brand' s shares in sales of shampoos, 2007-09
- Figure 27: Brand' s shares in sales of conditioners, 2007-09
- Companies and Products
- L' Oréal
- Procter & Gamble
- Unilever
- Henkel
- Eugéne Perma
- Johnson & Johnson
- Nivea
- Channels to Market
- Key points
- Figure 28: French retail value sales of shampoos & conditioners, by
outlet type, 2007-09
- Figure 29: French retail value sales of shampoos, by outlet type, 2007-09
- Figure 30: French retail value sales of conditioners, by outlet type,
2007-09
- The Consumer -- Pan-European Overview
- Key points
- France lags in terms of usage frequency
- Figure 31: Penetration and frequency of using shampoos and conditioner,
by women, by country, 2008
- Figure 32: Penetration and frequency of using shampoos and conditioner,
by men, by country, 2008
- The Consumer -- Trends in France
- Key points
- Figure 33: Trends in penetration of shampoo and conditioner, by women,
by type, 2004-08
- French men use conditioners less often
- Figure 34: Trends in penetration of shampoo and conditioner, by men, by
type, 2004-08
- The Consumer -- Usage
- Key points
- Low penetration of female conditioners
- Older women -- a promising target for anti-ageing haircare
- Detailed demographics
- Figure 35: Penetration and frequency of using shampoo, by women, 2008
- Figure 36: Penetration and frequency of using conditioner, by women, 2008
- Figure 37: Penetration and frequency of using shampoo, by men, 2008
- Figure 38: Penetration and frequency of using conditioner, by men, 2008
- The Consumer -- Attitudes
- Key points
- Appearance important for the French
- Figure 39: Trends in attitudes towards personal appearance, by women,
2004-08
- Figure 40: Attitudes towards personal appearance, by haircare users, 2008
- Figure 41: Trends in attitudes towards personal appearance, by men,
2004-08
- Figure 42: Attitudes towards personal appearance, by haircare users, 2008
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