Teens' and Tweens' Beauty and Personal Care - UK - June 2009

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Terminology
• Market in Brief
• Recession-proof teens
• Teens and technology
• Parental versus tween/teen spend on toiletries
• Teen brands are not all they use
• Products used by tweens/teens
• Advertising
• Internal Market Environment
• Key points
• Pocket money
  • Figure 1: Money spent, by spend item, 2006-08
• Mobile phone ownership
  • Figure 2: Mobile phone ownership and usage, 2004-08
• Teens online
  • Figure 3: Internet usage amongst youths, 2004-08
• Magazine readership
  • Figure 4: Trends in magazine readership, 2004-08
• Do tweens really want to grow up fast?
• Mothers and daughters
• Broader Market Environment
• Key points
• Age of growth
  • Figure 5: Trends in UK population, by gender and age, 2004-14
• Teen concerns
  • Figure 6: Trends in skin type, by gender, 2006-08
  • Figure 7: Trends in skin conditions and complaints, by gender, 2006-08
• Legislation and regulation
• Competitive Context
• Key points
• Parental influence
• Generalist brands
• Price pressure
• Competitive spend items
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Worth of Teens and Tweens
• Key points
• Innovation and scent target teens
  • Figure 13: Estimated spend on cosmetics and toiletries for or by teens and tweens, by sector, 2008
• Fickle teens go for funky and fashionable
• Style and self-expression captures interest
• Sensitivity to smell
• Spotted: A natural opportunity
• Companies and Products
  • Figure 14: Teen and tween brand map, 2009
• Companies: Tween/teen brands including activity aimed at this age group
• Alberto Culver
• Beiersdorf
• Coty
• Mentholatum
• Procter & Gamble
• Reckitt Benckiser
• Unilever
• Own-label and retailer activity
• Boots
• Lush
• Niche teenage brands
• Amie
• Barry M
• Elizabeth' s Daughter
• Grace Your Face
• Brand Communication and Promotion
• Key points
• Adspend activity
  • Figure 15: Cosmetics and toiletries advertising amongst main tween/teen magazine titles, 2005-09
  • Figure 16: Trends in magazine readership and internet use amongst 11-19-year-olds, 2004-08
• Adspend by advertiser
  • Figure 17: Leading cosmetics and toiletries advertisers in teen magazines, 2008
• Marketing themes
• Humour and confidence
• Experimental glamour
• Channels to Market
• Key points
• Tweens/teenagers love shopping
• Teen retailing on the high street
• Future opportunities for bricks (and click) retailers
• Usage and Frequency amongst Teens
• Key points
• Haircare
  • Figure 18: Usage of haircare products, by frequency, 2006-08
• Toiletries
  • Figure 19: Usage of toiletries products, by frequency, 2006-08
• Skincare
  • Figure 20: Usage of skincare products, by frequency, 2006-08
• Sun protection
• Cosmetics and perfume
  • Figure 21: Usage of cosmetics and perfume products, by frequency, 2006-08
• Influence on Product Use
• Key points
• Scent, spots and saving money
  • Figure 28: Decision-makers when using toiletries products, February 2009
• Image-consciousness
  • Figure 29: The importance of products that ' get rid of spots' as a purchase motivator, by ethnic group, February 2009
• Teenage concern
  • Figure 30: Difference in purchase motivations amongst teens aged 11-15 and 16-18, February 2009
• More potential in targeting online
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Appendix -- Internal Market Environment
  • Figure 32: Internet usage, by demographics, 2008
• Mobile phone usage, by demographics
  • Figure 33: Mobile phone usage, by demographics, 2008
• Appendix -- Usage and Frequency
  • Figure 34: Usage of cosmetics and toiletries products, by demographics, 2008
  • Figure 35: Usage of cosmetics and toiletries products, by demographics, 2008
• Appendix -- Influence on Product Use
  • Figure 43: Decision-makers when using toiletries products, by demographic sub-group, February 2009
  • Figure 44: Decision-makers when using toiletries products, by demographic sub-group, February 2009