Table of Contents
- Issues in the Market
- Research methodology
- Abbreviations
- Market in Brief
- Broadband-enabled entertainment
- Growth outside of early adopters
- Impact of cheaper HDTV services
- Searching still, but buying less?
- Online electronics to benefit from the recession
- Special focus on internet security
- Broadband Internet Penetration
- Key points
- The south dominates broadband penetration
- Figure 2: UK broadband penetration, by detailed demographics, April 2009
- Barriers to faster broadband in rural areas
- Work in progress from major telecoms providers
- Do it yourself fibre-optic broadband
- Figure 3: Top 20 spending UK internet service providers, Jan 2005-Dec
2008*
- General internet penetration
- Figure 4: British internet penetration at home/work/place of study or
elsewhere, by gender, age, socio-economic group, region and working status,
April 2002-09
- Device Usage Analysis
- Key points
- Declining usage this quarter
- Figure 5: Device usage summary, October 2008-April 2009
- Smartphone usage
- Sky makes gains with HD services
- Could the Kindle 2 boost e-reader usage?
- Internet Usage Experiences
- Key points
- Older females get involved with online video
- Figure 6: Types of activity undertaken on the internet in the last three
months, October 2008-April 2009
- Social networks risk alienating older users
- Internet dating continues to struggle
- Figure 9: Use of online dating agencies, January 2009
- Music downloads stagnate
- Will Skype be to mobile what it is to PC?
- Browsing Behaviours
- Key points
- Local guides and street maps to benefit from smartphone penetration
- Figure 10: Types of websites browsed for information purposes in the
last three months, Oct 2008-April 2009
- Interest in DIY sites up
- Figure 11: DIY websites browsed for information purposes in the last
three months, by gender, age and socio-economic group, Jan 2009-April 2009
- Buying Behaviours
- Key points
- The post-Christmas blues
- Figure 12: Type of websites purchased from in the last three months,
April 2008-09
- Online fashion grew over 2008 and will continue in 2009
- Supermarket sites see profit growth
- Asda looks to increase the appeal of online shopping
- Online versus offline
- Figure 13: Products for the home purchased using the internet for
browsing or buying, February 2009
- Electrical goods to gain online
- Figure 14: Electrical goods websites actually purchased from, November
2002-April 2009
- Impact of Security Threats on Internet Shopping
- Key points
- Web shoppers are difficult to put off
- Figure 15: Experience of computer-based security threats, and the impact
it has had on web usage behaviours, April 2009
- Ignorance is not bliss
- Attitudes Towards Managing Internet Security
- Key points
- Proactive attitudes towards managing security
- Figure 16: Activities carried out to maximise computer security whilst
browsing online, April 2009
- Free versus paid-for security software
- Lower income groups least secure
- Older are most security-conscious
- Differences between men and women
- Appendix -- Device Usage Analysis
- Figure 17: Trends in digital device usage, July 2007-April 2009
- Figure 18: Most popular devices used personally, by detailed
demographics, April 2009
- Figure 19: Next most popular devices used personally, by detailed
demographics, April 2009
- Figure 20: Other devices used personally, by detailed demographics,
April 2009
- Appendix -- Internet Usage Experiences
- Figure 21: Types of activity undertaken on the internet in the last
three months, November 2007-July 2008
- Figure 22: Types of activity undertaken on the internet in the last
three months, Oct 2008-April 2009 (continued)
- Figure 23: Most popular activities personally done on the internet, by
detailed demographics, April 2009
- Figure 24: Next most popular activities personally done on the internet,
by detailed demographics, April 2009
- Figure 25: Other activities personally done on the internet, by detailed
demographics, April 2009
- Figure 26: Least popular activities personally done on the internet, by
detailed demographics, April 2009
- Appendix -- Browsing Behaviours
- Figure 27: Most popular trends in websites browsed for information
purposes in the last three months, November 2002-April 2009
- Figure 28: Most popular categories of websites from which information
was sought, by detailed demographics, April 2009
- Figure 29: Next most popular categories of websites from which
information was sought, by detailed demographics, April 2009
- Figure 30: Other categories of websites from which information was
sought, by detailed demographics, April 2009
- Figure 31: Least popular categories of websites from which information
was sought, by detailed demographics, April 2009
- Appendix -- Buying Behaviours
- Figure 32: Trends in websites actually purchased from in the last three
months, October 2005-April 2008
- Figure 33: Trends in websites actually purchased from in the last three
months, Jul 2008-April 2009
- Figure 34: Most popular types of websites purchased from on the
internet, by detailed demographics, April 2009
- Figure 35: Next most popular types of websites purchased from on the
internet, by detailed demographics, April 2009
- Figure 36: Other types of websites purchased from on the internet, by
detailed demographics, April 2009
- Appendix -- Internet Security Focus
- Figure 37: Most commonly experienced internet security threats which
have put consumers off buying, by demographics, April 2009
- Figure 38: Next Most commonly experienced internet security threats
which have put consumers off buying, by demographics, April 2009
- Figure 39: Most common internet security threats -- although didn' t put
consumers off buying, by demographics, April 2009
- Figure 40: Next most common internet security threats -- although didn' t
put consumers off buying, by demographics, April 2009
- Figure 41: Internet security threats never experienced, by demographics,
April 2009
- Figure 42: Internet security threats never experienced, by demographics,
April 2009 (continued)
- Appendix -- Attitudes Towards Managing Internet Security
- Figure 43: Most popular activities carried out to maximise computer
security whilst browsing online, by demographics, April 2009
- Figure 44: Next most popular activities carried out to maximise computer
security whilst browsing online, by demographics, April 2009
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