Abstract
About this report
Since Mintel last reported on the yellow fats market in September 2007, rapidly rising costs have put pressure on the market and the economic downturn has taken its toll on consumers, while attitudes have shifted towards broad-based health.
Sales yellow fats value increased by an estimated 16% in 2008, to reach £1.1 billion. With only marginal growth in volume, the leap ahead in 2008 was almost entirely driven by high price inflation fuelled by dairy and energy price rises.
Butter continues to gain ground from spreads and margarines, posting sales growth of 19% to £525 million, spreads growing by a healthy 13% to £576 million in 2008. Butter has benefited from consumer preference moving in favour of balanced diets and natural foods, and the strong performance of some of the leading brands.
The price rises are expected to ease in 2009 as cost pressures moderate and consumers, with their incomes under pressure, rein in spending, perhaps buying more products on special offer or switching to own-label. However, yellow fats are expected to benefit from the projected strength in sales of bread and the rise in home cooking in the downturn. Growth of 8% is thus estimated for the market in 2009, to reach £1,190 million.
Key themes
- Are inaccurate consumer perceptions hampering usage of yellow fats?
- How will the economic downturn impact the market?
- What are the differences in attitudes towards yellow fats across demographic groups?
- How is brand activity changing the market?
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