Abstract
About this report
Currently women are maintaining a more natural look for makeup and nail care, which can translate to usage of fewer cosmetics products.
The US continues to struggle with the recession affecting even stalwart categories such as personal care, so the hand and nail care market has experienced only minimal dollar sales increases over the past five years.
Economic pressures are likely to continue to depress category growth, at least in the short term, even as women trade down from pricier manicures and pedicures.
This report examines the following market topics:
- Why the economic downturn affecting nail salons has not translated into increased sales for the at-home nail care category
- The impact of women’s desire to sustain a more “natural“ look, particularly with regard to nail care
- An assessment of new product activity across all segments of the category, which includes nail polish, nail treatments, nail accessories, artificial nails, nail implements, and nail polish removers
- How drug stores continue to dominate sales in spite of the seeming endless value that channels such as mass merchandisers offer
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