Abstract
About this report
In many households, side dishes are often an afterthought to the main course. However, in 2008, the segment grew by 10% compared to 2007 as cash-strapped consumers looked for ways to stretch their food dollars and add some variety to the in-home dining experience during tough economic times.
Products that offer convenience and ease of preparation are driving the market as shoppers are seemingly as strapped for time as they are for money. This stems from the fact that frozen side dishes are the fastest growing segment, albeit on a smaller sales basis than some of the other side dish types. Going forward the challenge will be for side dishes to build on the momentum created in 2008 as the segment aims to maintain its slice of the dining pie. Based on Mintel’s exclusive research, this report provides in-depth information on:
- The effects of the recession, dining trends and other external factors that influence the side dish market
- Analysis of product trends, including new product introductions, and consumer attitudes from the perspective of product developers, marketers, and retailers
- Exploration of sales performances of the seven side dish segments, plus an in-depth look at leading manufacturers and brands, including promotional activity
- Investigation of who side dish consumers are and what their perception is of the category
- Insight into which products and brands consumers purchase and how these vary by demographic groups, specifically ethnicity, gender and income
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