Abstract
About this report
Worth £721 million in 2008, the pizza market is set to continue to grow by over 5% in 2009, with frozen pizza being slightly more important than chilled. Many consumers are trading around in pizza due to the recession, going from restaurants to takeaways or from takeaways to chilled or frozen pizzas, presenting opportunities to manufacturers.
This report will look at the different challenges ahead for the pizza market, competition from takeaway pizzas and how the attitudes of consumers and their changing habits will affect the different sectors of pizza.
Key themes
- What effect is the recession having on frozen and chilled pizza, and how will this affect the prospects of each sector?
- Is pizza under threat from healthier lifestyles?
- How can companies take advantage of the revival in cooking from scratch and provide consumers with competitive meal solutions?
- What are consumers’ attitudes towards the different types of pizza, and how have their habits towards each one changed in the past year?
- What are the specific reasons for buying pizza, and how can this influence who should be targeted by pizza manufacturers?
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