Deli Meats, Bacon and Sausages - UK - June 2009

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Market in Brief
• Volume sales stall whilst value sales grow
• Fat and salt levels come under fire
• Category sales
• No time for breakfast
• Own-label dominates market
• Consumer habits
• Internal Market Environment
• Key points
• Buying British
• Animal welfare issues and pig farming
• Currency fluctuations
  • Figure 1: UK pigmeat supply, 2007-09
• Breakfast habits
• Weight watching
  • Figure 2: Trends in healthy lifestyles and eating habits, 2004-08
• Sunny spells are ahead
  • Figure 3: Repertoire of BBQ foods cooked, 2005 and 2008
• A more discerning consumer
• Figure 4: Trends in healthy lifestyles and eating habits, 2004-08
• Do us a flavour
• Effects of swine flu
• Broader Market Environment
• Key points
• Cutting down on fat
• Salt content also a target
• Rising levels of obesity
  • Figure 5: Projections of overweight and obesity prevalence among UK adults, by gender, 2003-50
• Population dynamics
  • Figure 6: Trends in the age structure of the UK population, 2004-14
• Cancer fears
• Household structure
  • Figure 7: Structure of the UK adult population, by socio-economic group, 2004-14
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Competitive Context
• Key points
  • Reduced supplies puts pressure on prices
  • Figure 8: UK retail value sales of meat, by type, 2004-08
• Breakfast eating habits
  • Welfare pressure stems decline in egg sales
  • Figure 10: UK retail sales of eggs, 2004-08
• Getting an edge on cheese
  • Figure 11: UK retail volume and value sales of cheese, 2004-09
• Alternative sources of protein
  • Figure 12: Household purchased quantities of food and drink, 2004-07
• Market Size and Forecast
• Key points
• Volume sales falter
  • Figure 15: UK retail volume and value sales of deli meats, bacon and sausages, 2004-09
• Premium offerings
• The future of the market
  • Figure 16: UK retail volume and value sales of deli meats, bacon and sausages, 2004-14
• Factors used in the forecast
• Segment Performance
• Key points
• Bacon
• Price sensitivity
  • Figure 17: UK retail volume and value sales of bacon, at current and constant prices, 2004-14
• Smoked or unsmoked?
  • Figure 18: UK retail value sales of bacon, smoked versus unsmoked, 2006-08
• Different usage occasions
  • Figure 19: UK retail value sales of bacon, by type of cut, 2004, 2006 amd 2008
• Sausages
• Traditional value
  • Figure 20: UK retail volume and value sales of sausages, at current and constant prices, 2004-14
• Chilled sausages remain a favourite
  • Figure 21: UK retail sales of fresh and frozen sausages, 2004-14
• A barbecue favourite
• Premium vs. value
  • Figure 22: UK retail value sales of fresh and frozen sausages, by market positioning, 2004, 2006 and 2008
• Delicatessen meats
• Meeting consumers' needs
  • Figure 23: UK retail volume and value sales of delicatessen meats, 2004-14
  • Figure 24: UK retail value sales of delicatessen meats, by type, 2004-09
• Continental drift
• Market Share
• Key points
• Own-label dominates market
  • Figure 25: Estimated manufacturer shares in retail value sales of prepacked bacon rashers, 2006 and 2008
  • Figure 26: Estimated manufacturer shares in retail value sale of fresh sausages, 2006 and 2008
  • Figure 27: Estimated manufacturer shares in retail value sales of prepacked delicatessen meats, 2007 and 2008
• Discounter brands
• Discounter brands
• Companies and Products
• Manufacturers and brands
  • Figure 28: Leading companies in the deli meats market and their brands, 2009
• Major players
• Bernard Matthews Farms
• Kerry Foods
• Duchy Originals
• Cranswick Food Group
• Danepak/Tulip/Roach
• Vion UK
• Trade bodies
• British Pig Executive
• British Poultry Council
• Danish Bacon and Meat Council
• Brand Communication and Promotion
• Key points
• Sausage brands dominate adspend
  • Figure 29: Main monitored media advertising expenditure on deli meats, bacon and sausages, 2006-08
• Kerry Foods supports range
  • Figure 30: Main monitored media expenditure on deli meats, bacon and sausages, by advertiser 2006-08
• Bernard Matthews refocuses adspend
• Channels to Market
• Key points
• Butchers getting the cut
  • Figure 31: UK retail value sales of delicatessen meats, bacon and sausages, by outlet type, 2006 and 2008
• The Consumer -- What is Eaten at Home?
• Key points
• Pre-packed products dominate
  • Figure 32: Types of cooked meats eaten/served at home, March 2009
  • Figure 33: Profile of those eating pre-packed red meat vs. sliced to order red meat, July 2008
• Old habits die hard
• Ethnic flavours not a top choice
• Rashers dominate customer choice
  • Figure 34: Types of bacon/gammon eaten/served at home, March 2009
• Fresh vs. frozen
  • Figure 35: Types of sausages eaten/served at home, March 2009
• Trying something different
• Consumer choices
  • Figure 36: Repertoire of cooked meats, bacon/gammon and sausages eaten/served at home, March 2009
• Appendix
• Abbreviations
• Appendix -- Internal Market Environment
  • Figure 41: Trends in ownership of barbecues, 2004-08
  • Figure 42: Energy intake, by source, 2002/03-07
  • Figure 43: Trends in healthy lifestyles and eating habits, by demographics, 2008
  • Figure 44: Trends in healthy lifestyles and eating habits, by demographics, 2008
• Appendix -- Broader Market Environment
  • Figure 45: Trends in the age structure of the UK population, by gender, 2004, 2009 and 2014
  • Figure 46: Trends in the age structure of the UK population, 2004, 2009 and 2014
  • Figure 47: Structure of the UK adult population, by socio-economic group, 2004, 2009 and 2014
• Appendix -- Brand Communication and Promotion
  • Figure 52: Main monitored media expenditure on deli meats, bacon and sausages, by media, 2006-08
• Appendix -- The Consumer -- What is Eaten at Home?
  • Figure 53: Type of cooked meats eat/serve at home, by demographics, March 2009
  • Figure 54: Type of cooked meats eat/serve at home, by demographics, March 2009
  • Figure 55: Types of bacon/gammon do you eat/serve at home, by demographics, March 2009
  • Figure 56: Types of sausages eat/serve at home, by demographics, March 2009
  • Figure 57: Types of sausages eat/serve at home, by demographics, March 2009 (continued)
  • Figure 58: Type of cooked meats do you eat/serve at home, by repertoire of cooked meats eat/serve at home, March 2009
  • Figure 59: Types of bacon/gammon have you eaten at home, by repertoire of bacon/gammon eaten/served at home, March 2009
  • Figure 60: Types of sausages do you eat/serve at home, by repertoire of sausages eat/serve at home, March 2009
  • Figure 61: Repertoire of cooked meats do you eat/serve at home, by demographics, March 2009
  • Figure 62: Repertoire of bacon/gammon do you eat/serve at home, by demographics, March 2009
  • Figure 63: Repertoire for types of sausages do you eat/serve at home, by demographics, March 2009Deli Meats, Bacon and Sausages - UK - June 2009