Abstract
About this report
Representing a wide variety of foods, the market for healthy snacks was valued at $29 billion in 2008. Sales grew by 17% from 2003-08 but there was zero growth in sales at inflation-adjusted prices. This report addresses issues of key concern to manufacturers, marketers, and distributors of healthy snack foods, including:
- Which segments are growing or declining and what particular products or brands are shaping the current and future direction of these segments
- How traditional products or ingredients are being used in a non-traditional way to create category-blurring items
- Which products and segments are offering functional health benefits and additives such as Omega-3 and who are these attributes targeted toward
- Which age and gender groups are willing to sacrifice taste for nutritional benefit and which group absolutely will not
- How important healthfulness is to parents when choosing children' s snacks
- How the economy is changing snacking choices
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