Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- A fit market
- Recession proofing
- The Wii way
- A third does it...
- ...but time and motivation key barriers
- Celeb sells
- Technology drives the market
- Click to shop...
- ...and sweat
- Harnessing the Wii and 3 in 1
- Campaign for healthy lifestyles
- Internal Market Environment
- Key points
- Tackling obesity?
- Figure 1: Body mass index (BMI) amongst men, by age, 2003, 2006 and 2007
- Figure 2: Body mass index (BMI) amongst women, by age, 2003, 2006 and
2007
- Future fats
- Figure 3: Projection of overweight and obesity prevalence among adults
in England, 2003-50
- Health care
- Figure 4: Those who agree ' I really look after my health' , 2002-08
- Getting active
- Figure 5: Those who do some form of sport or exercise at least once a
week, by age, 2002 and 2008
- Spending in or out of the home?
- Figure 6: Consumer expenditure on selected leisure goods and activities,
2003-08
- Healthy sells
- Figure 7: Top 10 men' s magazines, July-December 2008
- I' m a celebrity... work out with me!
- Figure 8: Top 10 fitness DVD titles, 2008
- Converting interest rates...
- Figure 9: Any interest in named sports/pastimes, 2004-08
- ...into action
- Figure 10: Sports/pastimes taken part in regularly/occasionally, 2004-08
- Keep fit on the up
- Figure 11: Trend in sports equipment ownership, 2004-08
- Health club visits on the up...
- Figure 12: Trends in visiting leisure centres, gyms and health clubs,
2006-08
- ...with local authorities taking the lion' s share
- Figure 13: Types of leisure centres, gyms and health clubs visited,
2006-08
- Technology drives the market
- Broader Market Environment
- Key points
- Feel the crunch
- Figure 14: Trends in personal disposable income and consumer
expenditure, 2004-14
- Jobless not all bad news
- Figure 15: UK unemployment rates (seasonally adjusted), 2004-08
- ABCs continue to grow
- Figure 16: Forecast adult population trends, by socio-economic group,
2004, 2009 and 2014
- Unfavourable lifestage trends
- Figure 17: Forecast adult population trends, by lifestage, 2004, 2009
and 2014
- Age structure impacts demand
- Figure 18: Trends in the age structure of the UK population, by gender,
2004, 2009 and 2014
- Families getting smaller
- Figure 19: UK household sizes, 2004, 2009 and 2014
- Get online and get fit!
- Figure 20: British internet penetration at home/work/place of study or
elsewhere, by gender, age, socio-economic group, region and working status,
Jan 2003-Jan 2009
- Work it out
- Figure 21: Usual weekly working hours, 1996-2008
- Raising the profile of healthy living
- Competitive Context
- Key points
- The leisure pound
- Figure 22: Consumer expenditure on selected leisure goods and
activities, 2003-08
- A sporting interest
- Figure 23: Interest in leisure activities and hobbies, 2004-08
- Well worth the workout
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Trends
- Key points
- Sales by sector
- Fitness DVDs
- Figure 24: Retail releases of fitness DVDs, 2004-08
- Figure 25: Volume sales of fitness DVDs, 2004-09
- In-home fitness equipment
- Figure 26: Expenditure on sports equipment, 2004-14
- Games consoles
- Companies and Products
- Key points
- Fitness DVDs
- Figure 27: Fitness DVD company shares, 2006-08
- Dance yourself fit
- Figure 28: Top ten fitness DVDs, January 2009
- 2 entertain
- Ministry of Sound
- Universal Pictures
- In-home fitness equipment
- Everlast Worldwide
- Reebok Fitness
- York
- Games consoles
- Nintendo
- Retailers
- Amazon
- Argos
- Game
- Other companies
- Gamercize
- Trixter
- Brand Communication and Promotion
- Key points
- Ad expenditure
- Figure 29: Advertising expenditure on key health and fitness products,
by selected leading advertisers, 2005-08
- Wow Wii
- Get social!
- Brand celebrity
- Argos fit
- Fitness professionals
- Where Consumers Participate in Sport or Exercise
- Key points
- Locations of exercise
- Figure 30: Locations for sport or exercise, April 2009
- It' s all in the mix
- Battle of the sexes
- Frequency of Keeping Fit
- Key points
- What and how often?
- Figure 31: Activities done to keep fit, by frequency, April 2009
- Men work it out...
- ...whilst women dance themselves fit
- Exercise Equipment Used
- Key points
- Hand weights and video games the most popular
- Figure 32: Exercise equipment at home, April 2009
- The gender divide
- Nintendo covers all bases
- Part-time workers...
- ...and low cost students
- Log on and work out
- How Many Locations for Sport or Exercise?
- Key points
- The minority vary their exercise locations
- Figure 34: Number of locations for sport or exercise, April 2009
- The young, free and single mix it up
- Home bodies
- Appendix -- Where Consumers Participate in Sport or Exercise
- Figure 35: Locations for sport or exercise, by demographic sub-group,
April 2009
- Figure 36: Locations for sport or exercise, by locations for sport or
exercise, April 2009
- Appendix -- Frequency of Keeping Fit
- Regular participation
- Figure 37: Regular participation* in most popular activities to keep
fit, by demographic sub-group, April 2009
- Figure 38: Regular participation* in next most popular activities to
keep fit, by demographics, April 2009
- Figure 39: Regular participation* in least popular activities to keep
fit, by demographic sub-group, April 2009
- Any participation
- Figure 40: Any particiption in most popular activities to keep fit, by
demographic sub-group, April 2009
- Figure 41: Any participation in next most popular activities to keep
fit, by demographic sub-group, April 2009
- Figure 42: Any participation in other activities to keep fit, by
demographics, April 2009
- Figure 43: Any participation in least popular activities to keep fit, by
demographic sub-group, April 2009
- Figure 44: Locations for sport or exercise, by regular participation in
activities to keep fit, April 2009
- Figure 45: Locations for sport or exercise, by regular participation in
activities to keep fit, April 2009
- Figure 46: Locations for sport or exercise, by regular participation in
activities to keep fit, April 2009
- Figure 47: Locations for sport or exercise, by any participation in most
popular activities to keep fit, April 2009
- Figure 48: Locations for sport or exercise, by any participation in next
most popular activities to keep fit, April 2009
- Figure 49: Locations for sport or exercise, by any participation in
activities to keep fit, April 2009
- Figure 50: Locations for sport or exercise, by any participation in
activities to keep fit, April 2009
- Appendix -- Exercise Equipment Used
- Have and use
- Figure 51: Have and use exercise equipment at home, by demographic
sub-group, April 2009
- Figure 52: Have and use exercise equipment at home, by demographic
sub-group, April 2009
- Have but don' t use
- Figure 53: Have but don' t use exercise equipment at home, by demographic
sub-group, April 2009
- Figure 54: Have but don' t use exercise equipment at home, by demographic
sub-group, April 2009
- Figure 55: Have but don' t use exercise equipment at home, by demographic
sub-group, April 2009
- Figure 56: Locations for sport or exercise, by have and use exercise
equipment at home, April 2009
- Figure 57: Locations for sport or exercise, by have and use exercise
equipment at home, April 2009
- Figure 58: Locations for sport or exercise, by have and use exercise
equipment at home, April 2009 (continued)
- Figure 59: Locations for sport or exercise, by have but don' t use
exercise equipment at home, April 2009
- Figure 60: Locations for sport or exercise, by have but don' t use
exercise equipment at home, April 2009
- Figure 61: Locations for sport or exercise, by have but don' t use
exercise equipment at home, April 2009
- Figure 62: Regular participation in activities to keep fit, by have and
use exercise equipment at home, April 2009
- Figure 63: Regular participation in activities to keep fit, by have and
use exercise equipment at home, April 2009
- Figure 64: Regular participation in activities to keep fit, by have and
use exercise equipment at home, April 2009
- Figure 65: Regular participation in activities to keep fit, by have but
don' t use exercise equipment at home, April 2009
- Figure 66: Regular participation in activities to keep fit by have but
don' t use exercise equipment at home, April 2009
- Figure 67: Have and use exercise equipment at home, by have and use
exercise equipment at home, April 2009
- Figure 68: Have and use exercise equipment at home, by have and use
exercise equipment at home, April 2009
- Figure 69: Have and use exercise equipment at home, by have and use
exercise equipment at home, April 2009
- Figure 70: Have but don' t use exercise equipment at home, by have and
use exercise equipment at home, April 2009
- Figure 71: Have but don' t use exercise equipment at home, by have and
use exercise equipment at home, April 2009
- Figure 72: Have but don' t use exercise equipment at home, by have but
don' t use exercise equipment at home, April 2009
- Figure 73: Have but don' t use exercise equipment at home, by have but
don' t use exercise equipment at home, April 2009
- Figure 74: Have but don' t use exercise equipment at home, by have but
don' t use exercise equipment at home, April 2009
- Appendix -- How Many Locations for Sport or Exercise?
- Figure 89: Number of locations for sport or exercise, by demographic
sub-group, April 2009
- Figure 90: Locations for sport or exercise, by repertoire groups of
locations for sport or exercise, April 2009
- Figure 91: Regular participation in activities to keep fit, by
repertoire groups of locations for sport or exercise, April 2009
- Figure 92: Any participation in activities to keep fit, by repertoire
groups of locations for sport or exercise, April 2009
- Figure 93: Have and use exercise equipment at home, by repertoire groups
of locations for sport or exercise, April 2009
- Figure 94: Have but don' t use exercise equipment at home, by repertoire
groups of locations for sport or exercise, April 2009
- Figure 95: Health and fitness, by repertoire groups of locations for
sport or exercise, April 2009
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