Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Black media
- Media consumption habits
- Online trends and opportunities
- Understanding the consumer
- Demographics
- Black Media
- Newspapers
- History of Black newspapers in America
- Who are they?
- Who are their readers
- Why are they important
- Magazines
- History of Black magazines in America
- Who are they
- Who are their readers
- Figure 1: Top magazine titles, by audience composition for African
Americans/Blacks
- Why are Black focused magazines important
- Radio
- History of Black radio in America
- Who are they
- Who are their listeners
- Why are they important
- Television
- History of Black television in America
- Who are they
- Who are their viewers
- Why are they important
- Online
- History of Black online sites in America
- Who are they
- Who are their visitors
- Why are they important
- Blacks and Media Usage
- History of Black media
- Black media and usage
- Figure 2: Blacks' attitudes towards the media, February 2009
- By age
- Figure 3: Blacks' attitudes towards the media, by age, February 2009
- By educational attainment
- Figure 4: Blacks' attitudes towards the media, by educational
attainment, February 2009
- Attitude towards the media by race/Hispanic origin
- Figure 5: Attitudes towards the media, by race/Hispanic origin, July
2007-September 2008
- Television
- Television usage by race/Hispanic origin
- Figure 6: Attitudes towards television, by race/Hispanic origin, July
2007-September 2008
- Black television usage
- Figure 7: Frequency of television viewership, by Black consumers,
February 2009
- By age
- Figure 8: Frequency of television viewership, by Black consumers, by
age, February 2009
- By gender
- Figure 9: Frequency of television viewership, by Black men, February 2009
- Figure 10: Frequency of television viewership, by Black women, February
2009
- Radio
- Radio usage by race/Hispanic origin
- Figure 11: Radio listeners' attitudes towards radio, by race/Hispanic
origin, July 2007-September 2008
- Radio usage of Blacks
- By age
- Figure 12: Black radio listeners' attitudes towards radio, by age, July
2007-September 2008
- By household income
- Figure 13: Black radio listeners' attitudes towards radio, by income,
July 2007-September 2008
- Newspapers
- Newspaper usage by race/Hispanic origin
- Figure 14: Newspaper readers' attitudes towards newspapers, by
race/Hispanic origin, July 2007-September 2008
- Black newspaper usage
- Figure 15: Frequency of newspaper readership among Black consumers,
February 2009
- By age
- Figure 16: Frequency of newspaper readership among Black consumers, by
age, February 2009
- By gender
- Figure 17: Frequency of newspaper readership among Black men, February
2009
- Figure 18: Frequency of newspaper readership among Black women, February
2009
- Magazines
- Magazine usage by race/Hispanic origin
- Figure 19: Magazine readers' attitudes towards magazines, by
race/Hispanic origin, July 2007-September 2008
- Black magazine usage
- Figure 20: Black magazines preferred, by Black consumers, February 2009
- By income
- Figure 21: Black magazines preferred, by Black consumers, by income,
February 2009
- By gender
- Figure 22: Black magazines preferred, by Black consumer, by gender,
February 2009
- Figure 23: Infiniti ad
- Blacks and advertising
- Figure 24: Black consumers' attitudes towards media' s portrayal of
Blacks, February 2009
- By age
- Figure 25: Black consumers' attitudes towards media' s portrayal of
Blacks, by age, February 2009
- By gender
- Figure 26: Black consumers' attitudes towards media' s portrayal of
Blacks, by gender, February 2009
- Figure 27: Mercedes-Benz television commercial, 2008
- Figure 28: American Express television commercial, 2007
- Online Trends and Opportunities
- The "digital divide" is history
- Blacks have embraced the internet
- Figure 29: Total monthly unique users of Black internet sites, 2008 and
2009
- Who' s online?
- What are Black consumers doing online?
- Figure 30: Black internet usage, by age and type of activity, December
2008
- Black consumers' attitudes towards the internet
- By race/Hispanic origin
- Figure 31: Consumer attitudes towards the internet, by race/Hispanic
origin, July 2007-September 2008
- By age
- Figure 32: Black consumers' attitudes towards the internet, by age, July
2007-September 2008
- By gender
- Figure 33: Black consumers' attitudes towards the internet, by gender,
July 2007-September 2008
- New media outlets to target Black consumers
- The Black Consumer
- Black? Or African American?
- Comparing Black consumers to White
- Demographics
- U.S. population is becoming more diverse
- Figure 44: Population, by race/Hispanic origin, 1970-2020
- Figure 45: Asian/Pacific Islander, Black and Hispanic populations,
1970-2020
- Figure 46: Population, by race and Hispanic origin, 2004-14
- U.S. Black population
- Black population by age
- Figure 47: U.S. black population, by age, 2004-14
- Figure 48: U.S. population, by generation, by gender, 2008
- U.S. Black geographic concentration
- Figure 49: Black geographic concentration, by region, 2007
- Black population by state
- Figure 50: Top 10 states, by total Black population (estimated), 2008
- Figure 51: Top 10 states, by Black population as a percentage of total
population, 2007
- Black buying power by state
- Figure 52: Top 10 states, by Black buying power, 2007
- Generational insights among Black consumers
- Black generations
- Black metros
- Figure 53: Top 10 metropolitan areas with the largest number of Black
residents, 2005-07
- Black income and purchasing power
- Figure 54: Household income distribution for all households and Black
households, 2007
- Figure 55: Purchasing power, by race/ethnicity, 2007
- Income of Black households vs. total U.S. households
- Figure 56: Percentage of Black households with incomes of $50K or more
vs. total U.S. households, 2003 and 2007
- Black Affluents
- Home ownership and household size
- Black home ownership
- Figure 57: Percentage of homeowners, Black vs. total homeowners, top 10
metros, 2007
- Average household size
- Figure 58: Average household size, by race/Hispanic origin of
householder, 2001 and 2006
- Hip-hop women
- Figure 59: Deferred marriage and childbearing among Black women, 2007
- Figure 60: Marital status, by race and Hispanic origin, 2008
- African immigrants
- Country of origin/heritage
- From there to here
- Figure 61: U.S. Immigrants, Baccalaureate and advanced degrees, by
continent/region of origin, 2000
- Caribbean immigrants
- Top five countries of origin
- Geographic location
- Neighborhood characteristics
- Appendix: Consumer Tables
- Figure 62: Black consumers' attitudes towards portrayal of Blacks in the
media, February 2009
- Appendix: Simmons Tables
- Figure 63: Black consumers' attitudes towards the internet, by income,
July 2007-September 2008
- Appendix: Trade Associations
|
Related Report
|
View Cart
