Abstract
About this report
This report provides insights about Latinos’ consumption of and interaction with entertainment. From music, dance, and theater to sports and games, entertainment provides an opportunity to align with Latino cultural values. The Latino household is larger than non-Hispanic households, thereby providing additional ticket sales per household. There is also a large and growing opportunity to attract Latino families with children because since 2000 Hispanic childbirths are up 3% while non-Hispanic childbirths are down 20%.
This report analyzes a wide range of entertainment events and opportunities and highlights the degree of Latinos’ consumption and interaction along with entertainment trends, preferences, and interaction with sports and games. Each section also discusses opportunities for marketers on how to use these events to promote their message and increase their brand’s awareness among Hispanic consumers. This report also discusses the importance of culture in terms of authenticity within entertainment.
From this report readers will learn:
- How authenticity and cultural relevancy, include language preference, music choices, and traditions, are important for marketers to incorporate this knowledge into their communication
- Entertainment trends and the movement to see more Latino personalities in mainstream broadcast and sports
- Entertainment choices including the arts, movies, music, books, activities and hobbies and how each opportunity is affected by factors such as Hispanic vs. non-Hispanic, language preference, age, income level, and education
- Sports and games and the role they play in Latinos’ lives and lifestyle
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