Hispanic Entertainment - US - July 2009

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Sources
• Consumer survey data
• Advertising
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Entertainment trends
• Entertainment choices
• Sports and games
• Sports
• Games
• Video games
• Authenticity and cultural identity
• Understanding the consumer
• Demographics
• Acculturation
• Entertainment Trends
• Entertainment preferences
• Entertainment preference by race/Hispanic origin
  • Figure 1: Leisure activities preferred--Hispanics vs. non-Hispanics, July 2007-September 2008
• Leisure/Hobbies by race/Hispanic origin
  • Figure 2: Leisure and hobbies participated in--Hispanics vs. non-Hispanics, July 2007-September 2008
• Sports choices by race/Hispanic origin
  • Figure 3: Sports/fitness activities participated in--Hispanics vs. non-Hispanics, July 2007-September 2008
• Entertainment activities of Hispanic consumers
• By age
  • Figure 4: Hispanic participation in entertainment activities, by age, February 2009
• By income
  • Figure 5: Hispanic participation in entertainment activities, by income, February 2009
• By language
  • Figure 6: Hispanic entertainment preferences, by language preference in the home, February 2009
• Entertainment events
• By age
  • Figure 7: Hispanic entertainment attendance, by age, February 2009
• By income
• Figure 8: Hispanic entertainment attendance, by income, February 2009
• By language preference
  • Figure 9: Hispanic entertainment attendance, by language preference in the home, February 2009
• Media and entertainment
• By age
  • Figure 10: Hispanic entertainment media selection, by age, February 2009
• By income
  • Figure 11: Hispanic entertainment media selection, by income, February 2009
• By language
  • Figure 12: Hispanic entertainment media selection, by language preference, February 2009
• Entertainment Choices
• Performances
• By race/Hispanic origin
  • Figure 13: Type of performances attended--Hispanics vs. non-Hispanics, July 2007-September 2008
• By income
• Figure 14: Type of performances attended by Hispanics, by household income, July 2007-September 2008
• Movies
• By race/Hispanic origin
  • Figure 15: Types of movie DVDs rented--Hispanics vs. non-Hispanics, July 2007-September 2008
  • Figure 16: Types of movie DVDs purchased--Hispanics vs. non-Hispanics, July 2007-September 2008
• By language
  • Figure 17: Hispanics who have rented DVD movies, by language preference when watching TV, July 2007-September 2008
  • Figure 18: Hispanics who have purchased DVD movies, by language preference when watching TV, July 2007-September 2008
• Music
• By race/Hispanic origin
  • Figure 19: Music preferred--Hispanics vs. non-Hispanics, July 2007-September 2008
• By gender
  • Figure 20: Music preferred by Hispanics, by gender, July 2007-September 2008
• By language preference
  • Figure 21: Music preferred by Hispanics, by language preference in the home, July 2007-September 2008
• Books
• By race/Hispanic origin
  • Figure 22: Type of books purchased--Hispanics vs. non-Hispanics, July 2007-September 2008
• By education attainment
  • Figure 23: Type of books purchased by Hispanics, by education levels, July 2007-September 2008
• By language preference
  • Figure 24: Type of books purchased by Hispanics, by language preference when reading, July 2007-September 2008
• Activities and hobbies
• By race/Hispanic origin
  • Figure 25: Consumption habits for various activities and hobbies--Hispanics vs. non-Hispanics, July 2007-September 2008
• By gender
  • Figure 26: Hispanic consumption of activities and hobbies, by gender, July 2007-September 2008
• By language preference
  • Figure 27: Hispanic consumption of activities and hobbies, by language spoken in the home, July 2007-September 2008
• Sports and Games
• Leisure activities
• By race/Hispanic origin
  • Figure 28: Leisure activities preferred--Hispanics vs. non-Hispanics, July 2007-September 2008
• Video game purchases and rentals
• By race/Hispanic origin
  • Figure 29: Number of video games bought--Hispanics vs. non-Hispanics, July 2007-September 2008
  • Figure 30: Number of video games rented--Hispanics vs. non-Hispanics, July 2007-September 2008
  • Figure 31: When video games are purchased--Hispanics vs. non-Hispanics, July 2007-September 2008
• Brand of video games played by race/Hispanic origin
  • Figure 32: Brand of video games own or play--Hispanics vs. non-Hispanics, July 2007-September 2008
• Type of video game consumed by Hispanics and non-Hispanics
  • Figure 33: Type of video games owned or bought--Hispanics vs. non-Hispanics, July 2007-September 2008
• Games and toys
• Games and toys preferences by race/Hispanic origin
  • Figure 34: Type of games and toys bought--Hispanics vs. non-Hispanics, July 2007-September 2008
  • Figure 35: Baby Abuelita dolls
• Games and toys expenditure by race/Hispanic origin
  • Figure 36: Expenditures on games and toys bought--Hispanics vs. non-Hispanics, July 2007-September 2008
• Games and toys consumption by household type
  • Figure 37: Hispanics' consumption of games and toys, by household type, July 2007-September 2008
• Games and toys consumption by age
  • Figure 38: Hispanics' consumption of games and toys, by age, July 2007-September 2008
• Sports played/participated
• By Hispanics and non-Hispanics
  • Figure 39: Sports participation--Hispanics vs. non-Hispanics, July 2007-September 2008
• By age
  • Figure 40: Hispanics who participated in sports, by age, July 2007-September 2008
• By gender
  • Figure 41: Hispanics who participated in sports, by gender, July 2007-September 2008
• Sports interested in
• By Hispanics and non-Hispanics
  • Figure 42: Interest in sports--Hispanics vs. non-Hispanics, July 2007-September 2008
• By age
  • Figure 43: Hispanics interested in sports, by age, July 2007-September 2008
• By gender
  • Figure 44: Hispanics interested in sports, by gender, July 2007-September 2008
• Authenticity and Cultural Identity
• Cultural self-identity
• Entertainment choices and authenticity
• Entertainment events preferred by Hispanics
  • Figure 45: Entertainment events attended by Hispanics, February 2009
• Music
  • Figure 46: Hispanic entertainment preferences, by frequency, February 2009
  • Figure 47: Language preference when listening to music, February 2009
• Dance
  • Figure 48: Luna Negra Dance Theater, cotemporary Latino Dance company
• Theater
  • Figure 49: In the Heights 2008 Tony Award winning musical
• Movies
  • Figure 50: Chicago Latino Film Festival, 2008
  • Figure 51: TV ad for the movie, Rudo y Cursi, 2009
  • Figure 52: TV ad for the movie, Sugar, 2009
• Museums
• Books
  • Figure 53: The Brief Wondrous Life of Oscar Wao, 2008 Pulitzer Prize Fiction Winner
  • Figure 54: Ruins, by Achy Obejas
• Advertising of Entertainment
• Newspaper and online
• Hoy newspaper
• White Sox Website
• Magazine
• Hispanic magazine
  • Figure 55: Hispanic Magazine, The Entertainment Issue, May 2009
• Cable broadcast
• ESPN Deportes TV
  • Figure 56: Television ad for ESPN Deportes
• GolTV
• MTV Tr3s (Tres)
• U.S. Hispanic Population
• Demographic data
• U.S. Hispanic population
• U.S. population by race/Hispanic origin
  • Figure 66: Population, by race/Hispanic origin, 1970-2020
  • Figure 67: Asian/Pacific Islander, Black, and Hispanic populations, 1970-2020
  • Figure 68: Population, by race and Hispanic origin, 2003-13
• The Hispanic and non-Hispanic population
• By age
  • Figure 69: Hispanic population, by age, 2003-13
  • Figure 70: Total U.S. population, by age, 2003-13
• Generations
• Hispanics by generation
  • Figure 71: Generations, by Hispanic origin, 2008
• Hispanic fertility rate
  • Figure 72: Fertility rate, by race and Hispanic origin of mother, 1996-2006
• Country of origin/heritage
  • Figure 73: Hispanic population, by country of origin/heritage, 2007
  • Figure 74: Graph: Hispanics, by country of origin/heritage, 2007
• Geographic location
• Hispanics by geographic concentration
  • Figure 75: Graph: Hispanic population, by region and by country of origin/heritage, 2007
  • Figure 76: Hispanic population, by region and by country of origin/heritage, 2007
  • Figure 77: Hispanic population in top five states, by country of origin, 2006
• States with greatest Hispanic population growth
  • Figure 78: Hispanic population, 2000 and 2006
• Key Hispanic metropolitan areas
  • Figure 79: Metropolitan areas with the largest number of Hispanic residents, by country of origin, 2006
• Hispanics' financial data
• Hispanic purchasing power
  • Figure 80: Purchasing power, by race/Hispanic origin, 2007
• Hispanic income levels
  • Figure 81: Largest Hispanic markets, by Hispanic disposable income, 2005
• Hispanics' economic growth
• Hispanics' category expenditures
  • Figure 82: Expenditures, by Hispanic origin of consumer unit reference person, 2006 and 2007
• The Hispanic household
  • Figure 83: Average household size, by Hispanic origin/race of householder, 2001 and 2006
  • Figure 84: Households, by number of persons in the household--Hispanics vs. non-Hispanics, 2006
  • Figure 85: Households, by presence of children--Hispanics vs. non-Hispanics, 2006
• Appendix: Simmons
  • Figure 86: Hispanic and non-Hispanics, attended comedy clubs, July 2007-September 2008
  • Figure 87: Hispanic and non-Hispanics, attended classical concerts, July 2007-September 2008
  • Figure 88: Hispanic and non-Hispanics, attended country concerts, July 2007-September 2008
  • Figure 89: Hispanic and non-Hispanics, attended concert--rock/pop, July 2007-September 2008
  • Figure 90: Hispanic and non-Hispanics, attended a dance performance, July 2007-September 2008
  • Figure 91: Hispanic and non-Hispanics, attended a live theater performance, July 2007-September 2008
  • Figure 92: Hispanics that attended comedy clubs, by income, July 2007-September 2008
  • Figure 93: Hispanics that attended classical concerts, by income, July 2007-September 2008
  • Figure 94: Hispanics that attended a rock/pop concert, by income, July 2007-September 2008
  • Figure 95: Hispanics that attended a dance performance, by income, July 2007-September 2008
• Appendix: Trade Associations