Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Sources
- Consumer survey data
- Advertising
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Entertainment trends
- Entertainment choices
- Sports and games
- Sports
- Games
- Video games
- Authenticity and cultural identity
- Understanding the consumer
- Demographics
- Acculturation
- Entertainment Trends
- Entertainment preferences
- Entertainment preference by race/Hispanic origin
- Figure 1: Leisure activities preferred--Hispanics vs. non-Hispanics,
July 2007-September 2008
- Leisure/Hobbies by race/Hispanic origin
- Figure 2: Leisure and hobbies participated in--Hispanics vs.
non-Hispanics, July 2007-September 2008
- Sports choices by race/Hispanic origin
- Figure 3: Sports/fitness activities participated in--Hispanics vs.
non-Hispanics, July 2007-September 2008
- Entertainment activities of Hispanic consumers
- By age
- Figure 4: Hispanic participation in entertainment activities, by age,
February 2009
- By income
- Figure 5: Hispanic participation in entertainment activities, by income,
February 2009
- By language
- Figure 6: Hispanic entertainment preferences, by language preference in
the home, February 2009
- Entertainment events
- By age
- Figure 7: Hispanic entertainment attendance, by age, February 2009
- By income
- Figure 8: Hispanic entertainment attendance, by income, February 2009
- By language preference
- Figure 9: Hispanic entertainment attendance, by language preference in
the home, February 2009
- Media and entertainment
- By age
- Figure 10: Hispanic entertainment media selection, by age, February 2009
- By income
- Figure 11: Hispanic entertainment media selection, by income, February
2009
- By language
- Figure 12: Hispanic entertainment media selection, by language
preference, February 2009
- Entertainment Choices
- Performances
- By race/Hispanic origin
- Figure 13: Type of performances attended--Hispanics vs. non-Hispanics,
July 2007-September 2008
- By income
- Figure 14: Type of performances attended by Hispanics, by household
income, July 2007-September 2008
- Movies
- By race/Hispanic origin
- Figure 15: Types of movie DVDs rented--Hispanics vs. non-Hispanics, July
2007-September 2008
- Figure 16: Types of movie DVDs purchased--Hispanics vs. non-Hispanics,
July 2007-September 2008
- By language
- Figure 17: Hispanics who have rented DVD movies, by language preference
when watching TV, July 2007-September 2008
- Figure 18: Hispanics who have purchased DVD movies, by language
preference when watching TV, July 2007-September 2008
- Music
- By race/Hispanic origin
- Figure 19: Music preferred--Hispanics vs. non-Hispanics, July
2007-September 2008
- By gender
- Figure 20: Music preferred by Hispanics, by gender, July 2007-September
2008
- By language preference
- Figure 21: Music preferred by Hispanics, by language preference in the
home, July 2007-September 2008
- Books
- By race/Hispanic origin
- Figure 22: Type of books purchased--Hispanics vs. non-Hispanics, July
2007-September 2008
- By education attainment
- Figure 23: Type of books purchased by Hispanics, by education levels,
July 2007-September 2008
- By language preference
- Figure 24: Type of books purchased by Hispanics, by language preference
when reading, July 2007-September 2008
- Activities and hobbies
- By race/Hispanic origin
- Figure 25: Consumption habits for various activities and
hobbies--Hispanics vs. non-Hispanics, July 2007-September 2008
- By gender
- Figure 26: Hispanic consumption of activities and hobbies, by gender,
July 2007-September 2008
- By language preference
- Figure 27: Hispanic consumption of activities and hobbies, by language
spoken in the home, July 2007-September 2008
- Sports and Games
- Leisure activities
- By race/Hispanic origin
- Figure 28: Leisure activities preferred--Hispanics vs. non-Hispanics,
July 2007-September 2008
- Video game purchases and rentals
- By race/Hispanic origin
- Figure 29: Number of video games bought--Hispanics vs. non-Hispanics,
July 2007-September 2008
- Figure 30: Number of video games rented--Hispanics vs. non-Hispanics,
July 2007-September 2008
- Figure 31: When video games are purchased--Hispanics vs. non-Hispanics,
July 2007-September 2008
- Brand of video games played by race/Hispanic origin
- Figure 32: Brand of video games own or play--Hispanics vs.
non-Hispanics, July 2007-September 2008
- Type of video game consumed by Hispanics and non-Hispanics
- Figure 33: Type of video games owned or bought--Hispanics vs.
non-Hispanics, July 2007-September 2008
- Games and toys
- Games and toys preferences by race/Hispanic origin
- Figure 34: Type of games and toys bought--Hispanics vs. non-Hispanics,
July 2007-September 2008
- Figure 35: Baby Abuelita dolls
- Games and toys expenditure by race/Hispanic origin
- Figure 36: Expenditures on games and toys bought--Hispanics vs.
non-Hispanics, July 2007-September 2008
- Games and toys consumption by household type
- Figure 37: Hispanics' consumption of games and toys, by household type,
July 2007-September 2008
- Games and toys consumption by age
- Figure 38: Hispanics' consumption of games and toys, by age, July
2007-September 2008
- Sports played/participated
- By Hispanics and non-Hispanics
- Figure 39: Sports participation--Hispanics vs. non-Hispanics, July
2007-September 2008
- By age
- Figure 40: Hispanics who participated in sports, by age, July
2007-September 2008
- By gender
- Figure 41: Hispanics who participated in sports, by gender, July
2007-September 2008
- Sports interested in
- By Hispanics and non-Hispanics
- Figure 42: Interest in sports--Hispanics vs. non-Hispanics, July
2007-September 2008
- By age
- Figure 43: Hispanics interested in sports, by age, July 2007-September
2008
- By gender
- Figure 44: Hispanics interested in sports, by gender, July
2007-September 2008
- Authenticity and Cultural Identity
- Cultural self-identity
- Entertainment choices and authenticity
- Entertainment events preferred by Hispanics
- Figure 45: Entertainment events attended by Hispanics, February 2009
- Music
- Figure 46: Hispanic entertainment preferences, by frequency, February
2009
- Figure 47: Language preference when listening to music, February 2009
- Dance
- Figure 48: Luna Negra Dance Theater, cotemporary Latino Dance company
- Theater
- Figure 49: In the Heights 2008 Tony Award winning musical
- Movies
- Figure 50: Chicago Latino Film Festival, 2008
- Figure 51: TV ad for the movie, Rudo y Cursi, 2009
- Figure 52: TV ad for the movie, Sugar, 2009
- Museums
- Books
- Figure 53: The Brief Wondrous Life of Oscar Wao, 2008 Pulitzer Prize
Fiction Winner
- Figure 54: Ruins, by Achy Obejas
- Advertising of Entertainment
- Newspaper and online
- Hoy newspaper
- White Sox Website
- Magazine
- Hispanic magazine
- Figure 55: Hispanic Magazine, The Entertainment Issue, May 2009
- Cable broadcast
- ESPN Deportes TV
- Figure 56: Television ad for ESPN Deportes
- GolTV
- MTV Tr3s (Tres)
- U.S. Hispanic Population
- Demographic data
- U.S. Hispanic population
- U.S. population by race/Hispanic origin
- Figure 66: Population, by race/Hispanic origin, 1970-2020
- Figure 67: Asian/Pacific Islander, Black, and Hispanic populations,
1970-2020
- Figure 68: Population, by race and Hispanic origin, 2003-13
- The Hispanic and non-Hispanic population
- By age
- Figure 69: Hispanic population, by age, 2003-13
- Figure 70: Total U.S. population, by age, 2003-13
- Generations
- Hispanics by generation
- Figure 71: Generations, by Hispanic origin, 2008
- Hispanic fertility rate
- Figure 72: Fertility rate, by race and Hispanic origin of mother,
1996-2006
- Country of origin/heritage
- Figure 73: Hispanic population, by country of origin/heritage, 2007
- Figure 74: Graph: Hispanics, by country of origin/heritage, 2007
- Geographic location
- Hispanics by geographic concentration
- Figure 75: Graph: Hispanic population, by region and by country of
origin/heritage, 2007
- Figure 76: Hispanic population, by region and by country of
origin/heritage, 2007
- Figure 77: Hispanic population in top five states, by country of origin,
2006
- States with greatest Hispanic population growth
- Figure 78: Hispanic population, 2000 and 2006
- Key Hispanic metropolitan areas
- Figure 79: Metropolitan areas with the largest number of Hispanic
residents, by country of origin, 2006
- Hispanics' financial data
- Hispanic purchasing power
- Figure 80: Purchasing power, by race/Hispanic origin, 2007
- Hispanic income levels
- Figure 81: Largest Hispanic markets, by Hispanic disposable income, 2005
- Hispanics' economic growth
- Hispanics' category expenditures
- Figure 82: Expenditures, by Hispanic origin of consumer unit reference
person, 2006 and 2007
- The Hispanic household
- Figure 83: Average household size, by Hispanic origin/race of
householder, 2001 and 2006
- Figure 84: Households, by number of persons in the household--Hispanics
vs. non-Hispanics, 2006
- Figure 85: Households, by presence of children--Hispanics vs.
non-Hispanics, 2006
- Appendix: Simmons
- Figure 86: Hispanic and non-Hispanics, attended comedy clubs, July
2007-September 2008
- Figure 87: Hispanic and non-Hispanics, attended classical concerts, July
2007-September 2008
- Figure 88: Hispanic and non-Hispanics, attended country concerts, July
2007-September 2008
- Figure 89: Hispanic and non-Hispanics, attended concert--rock/pop, July
2007-September 2008
- Figure 90: Hispanic and non-Hispanics, attended a dance performance,
July 2007-September 2008
- Figure 91: Hispanic and non-Hispanics, attended a live theater
performance, July 2007-September 2008
- Figure 92: Hispanics that attended comedy clubs, by income, July
2007-September 2008
- Figure 93: Hispanics that attended classical concerts, by income, July
2007-September 2008
- Figure 94: Hispanics that attended a rock/pop concert, by income, July
2007-September 2008
- Figure 95: Hispanics that attended a dance performance, by income, July
2007-September 2008
- Appendix: Trade Associations
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