Abstract
About this report
The US children’s footwear market is driven by a range of factors, including the growing child population in America, particularly among younger children, whose feet grow at a rapid pace and necessitate new pairs of shoes multiple times a year; increased spending power (although the current recession is pinching household budgets); and, the expanding Hispanic population, who typically have more children per household than other ethnicities. This report delivers in-depth analysis of these drivers as well as insightful examination of the following tenets of the market:
The role of style in the marketplace, which has led to athletic shoes becoming accessories for a child' s developing sense of fashion
The expanding role of discount stores and mass merchandisers as household budgets contract due to the ongoing recession
How children’s footwear companies employ professional athletes and licensed animated characters to market shoes to kids
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