Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The big picture for women' s health
- Preventive care is a must
- Getting a "head" of the game
- Reaching out digitally
- Women' s health is woven into the fabric of many industries
- Diet and exercise are top of mind
- Focused attention on women' s health issues
- Lifestages determine needs and concerns
- Promoting health
- Importance of healthy living
- Conditions and concerns
- The Diet Factor
- Taking Care
- What Women Want
- Reaching Out
- Race and Ethnicity
- Competitive Context
- The high cost of staying healthy
- Figure 3: Attitudes towards cost/effectiveness of health maintenance
enhancements, April 2009
- Studies and recalls
- Market Factors
- Financial stresses impact healthcare
- Figure 4: Debt as health stressor, by age, April 2009
- Diet and exercise reign supreme
- Figure 5: Most important factors contributing to healthy living, April
2009
- Figure 6: Importance, rating, and attitudes towards health, April 2009
- Figure 7: The healthy (and not so healthy) attitudes of women, October
2007-December 2008
- Focused public attention on women' s health issues
- Partnerships with health organizations draw attention to the importance of
healthy living
- The Oprah Factor
- The race factor
- Figure 8: Hispanic women, by age, 2004-14
- Lifestage as Market Factor
- Overview
- Figure 9: Female population, by age, 2004-14
- Young adults
- Figure 10: Sources for information on mental health, by age, April 2009
- Family/career
- Figure 11: U.S. birth rates, by age of mother, 2005
- Figure 12: Most important factors contributing to healthy living, by
age, April 2009
- The "Third-Age": Post-family/menopause
- Figure 13: Concern for developing conditions, by age, April 2009
- The "golden" years
- Figure 14: Health/lifestyle practices, by select female cohorts, April
2007-June 2008
- Figure 15: health stressors, by age, April 2009
- Innovation and Innovators
- Retailers ramp up generic drug discount initiatives
- Ease of access to healthcare
- Consumer products tout health attributes
- Nutrition and energy bars
- Yogurt and yogurt drinks
- Tea and RTD teas
- Snack foods go the extra mile
- And... beer?
- Supplements
- Targeting women of childbearing age...
- ...and after
- Advertising and Promotion
- Overview
- Company spotlight: Electronic Arts--making exercise easy
- Celebrity spokeswomen
- Magazines
- Figure 16: AdWeek' s magazine hot list, 2009
- Television ads
- Spotlight: Osteoporosis medication
- Figure 17: Actonel television ad, 2008
- Figure 18: Boniva television ad, 2009
- Spotlight: Weight loss programs
- Figure 19: Nutrisystem Silver television ad, 2008
- Figure 20: Weight Watchers Momentum Program television ad, 2009
- Spotlight: Food products
- Figure 21: Yoplait television ad, 2009
- Figure 22: Yoplait television ad, 2009
- Women' s Health
- Key points
- Women recognize the importance of living a healthy lifestyle
- Figure 23: Importance, rating, and attitudes towards health, by age,
April 2009
- Figure 24: Importance, rating, and attitudes towards health, by HH
income, April 2009
- Yet implementation still needs work
- Figure 25: Time spend talking or reading about healthcare or healthy
living topics, frequency of exercise and alcohol consumption, by age, April
2009
- Figure 26: Time spend talking or reading about healthcare or healthy
living topics, frequency of exercise and alcohol consumption, by HH income,
April 2009
- Turning healthy ideas into healthy lifestyles
- Figure 27: The healthy (and not so healthy) attitudes of women, by age,
October 2007-December 2008
- Figure 28: Balancing actions with attitudes, by age, October
2007-December 2008
- Figure 29: Balancing actions with attitudes, by HH income, October
2007-December 2008
- Conditions and Concerns
- Key points
- Concern outpaces diagnoses
- Figure 30: Diagnosed conditions, by age, April 2009
- Figure 31: Diagnosed conditions, by HH income, April 2009
- Figure 32: Concern for developing conditions, by age, April 2009
- Figure 33: Importance, rating, and attitudes towards health, by age,
April 2009
- Figure 34: Importance, rating, and attitudes towards health, by HH
income, April 2009
- The Diet Factor
- Key points
- Diet and exercise recognized as being of utmost importance
- Figure 35: Approach towards eating, by age, April 2009
- Figure 36: Most important factors contributing to healthy living, by
age, April 2009
- Figure 37: Most important factors contributing to healthy living, by HH
income, April 2009
- Figure 38: Diet as a health stressor, by age, April 2009
- Taking Care
- Key points
- Insurance through work most prevalent
- Figure 39: Health insurance coverage, by age, April 2009
- Figure 40: Health insurance coverage, by HH income, April 2009
- Age, income impact likelihood (and frequency) of visits to the doctor
- Figure 41: Last complete physical with a registered physician, by age,
April 2009
- Figure 42: Practitioners regularly visited, 2007 and 2009
- Figure 43: Practitioners regularly visited, by age, April 2009
- Figure 44: Practitioners regularly visited, by HH income, April 2009
- What Women Want
- Key points
- Interest high for a wide range of health maintenance food and beverages
- Figure 45: Food and beverage products of interest, by age, April 2009
- Figure 46: Food and beverage products of interest, by HH income, April
2009
- Figure 47: Supplements of interest, by age, April 2009
- On the other hand...
- Figure 48: Attitudes towards cost/effectiveness of health maintenance
enhancements, by age, April 2009
- Reaching Out
- Key points
- Internet the leading "go-to" for health information
- Figure 49: Most likely sources for health information, by age, April 2009
- Figure 50: Most likely sources for health information, by HH income,
April 2009
- Overall, sources for health information are highly rated
- Figure 51: Overall ratings for sources of health information, by
topline, April 2009
- Sources for health information in-depth
- Specific health conditions and mental health
- Figure 52: Sources for information on specific health conditions and
mental health, April 2009
- OTC remedies, Rx remedies and herbal supplements/non-traditional
medications
- Figure 53: Sources for information on OTC and Rx remedies and herbal
supplements/non-traditional medications, April 2009
- Healthy recipes, exercise and stress management
- Figure 54: Sources for information on healthy recipes, exercise and
stress management, April 2009
- Figure 55: Past and anticipated usage of online tools for health
management, April 2009
- Figure 56: Past usage of online tools for health management, by age,
April 2009
- Figure 57: Anticipated usage of online tools for health management, by
age, April 2009
- Race and Ethnicity
- Key points
- Hispanic health overview
- Figure 58: Importance, rating, and attitudes towards health, by
race/Hispanic origin, April 2009
- Diet and exercise
- Figure 59: The healthy (and not so healthy) attitudes of women, by
race/Hispanic origin, October 2007-December 2008
- Figure 60: Most important factors contributing to healthy living, by
race/Hispanic origin, April 2009
- Conditions and concerns
- Figure 61: Diagnosed conditions, by race/Hispanic origin, April 2009
- Figure 62: Concern for developing conditions, by race/Hispanic origin,
April 2009
- Figure 63: Importance, rating, and attitudes towards health, by
race/Hispanic origin, April 2009
- The healthcare system
- Figure 64: Health insurance coverage, by race/Hispanic origin, April 2009
- Figure 65: Practitioners regularly visited, by race/Hispanic origin,
April 2009
- Products of interest
- Figure 66: Food and beverage products of interest, by race/Hispanic
origin, April 2009
- Figure 67: Supplements of interest, by race/Hispanic origin, April 2009
- Sources for health information
- Figure 68: Most likely sources for health information, by race/Hispanic
origin, April 2009
- Appendix: Other Useful Consumer Tables
- Figure 87: Concern for developing conditions, by HH income, April 2009
- Figure 88: The healthy (and so healthy) attitudes of women, by HH
income, October 2007-December 2008
- Figure 89: Last complete physical with a registered physician, by HH
income, April 2009
- Figure 90: Approach towards eating, by HH income, April 2009
- Figure 91: Supplements of interest, by HH income, April 2009
- Figure 92: Attitudes towards cost/effectiveness of health maintenance
enhancements, by HH income, April 2009
- Appendix: Trade Associations
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