Abstract
About this report
This report aims to provide an outline of the major trends and their impact on the eating out market at large.
Detailed consumer research has been carried out by Mintel in order to establish consumers’ eating out habits as well as the direct impact of the recession on their purchasing behaviour in this area. Consumers were also questioned on their attitudes towards restaurants, responses to which have helped to quantify the number of diners who eat out just for a special occasion and those who eat out on the spur of the moment or as a regular treat. The exclusive consumer research carried out for this report also establishes the level of competition that in-home meal deals (such as M&S’s Dine in for £10) actually present to the eating out market.
The focus of this report is based on the following hypothesis: Winners and Losers in the Recession– whilst some operators are better placed to ride out the recession and even benefit from it, others are struggling to survive.
Main issues
This report seeks to:
- Identify winners and losers in the eating out market as consumers cut back during the recession.
- Investigate operators’ strategies to increase sales and encourage repeat business in the present economic climate.
- Discover who the key target audiences are in the various eating out sectors and establish how best to meet their needs.
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