Sweet and Savoury Spreads - UK - July 2009

Abstract

About this report

The spreads market is valued at £590 million in 2008 and is almost evenly split between sweet and savoury products. Sales of honey and chocolate/nut spreads have been particularly buoyant of late in sweet spreads, while in savoury spreads, chilled spreadables, such as sandwich fillers and pates, account for the bulk of sales.

This report assesses the different opportunities that can arise from targeting different occasions, such as snacking or cooking, as well as consumers’ attitudes towards spreads and whether or not they differ depending on the type of spreads.Mintel last examined the Sweet Spreads market in April 2007 and the Savoury Spreads market in March 2001.

Key themes

• What new occasions and opportunities need to be explored in the sweet and savoury spreads market?
• Who eats each type of spread and what are the opportunities that can arise from this?
• Learn about consumers’ attitudes towards sweet and savoury spreads and whether or not they differ depending on the type of spreads.
• Which sectors are most active in terms of sales and NPD?