Table of Contents
- Issues in the Market
- Key themes
- Definition
- Market in Brief
- Overview of the market
- Consumer profile of different spreads
- NPD activity
- Opportunities for growth
- Many consumers are just not interested
- Internal Market Environment
- Key points
- Targeting more snacking opportunities
- Figure 1: Trends in eating snacks, 2004-08
- Focusing on provenance
- Figure 2: Trends in attitudes towards ethical foods, 2004-08
- Healthy eating: Will it affect spreads?
- Figure 3: Trends in healthy eating habits, 2004-08
- Bread market
- Figure 4: Consumption of bread, 2004-08
- Figure 5: Most valuable consumers, based on volume importance index*, by
selected demographics, 2008
- Figure 6: Consumption of bread, by type, 2004-08
- Broader Market Environment
- Key points
- Influence of population changes on spreads
- Figure 7: Structure of the UK population, by age, 2004, 2009 and 2014
- Figure 8: Structure of the UK population, by socio-economic group,
2004-14
- Childhood obesity growing
- Figure 9: Current and projected levels of overweight and obese children,
by age and gender, 2003-10
- Honey -- price rises on the horizon?
- Competitive Context
- Key points
- Competing with other sandwich fillers and simple buttered toast
- Figure 10: UK retail value sales of cheese, deli meats, yellow fats and
sweet & savoury spreads, 2004-09
- Cheese, butter and dairy spreads
- Figure 11: Consumption of cheese, butter and spreads, 2004-08
- Figure 12: Consumption of butter and low-fat spreads/dairy spreads/soft
margarine, by selected demographics, 2008
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Savoury spreads taking the lead
- Figure 20: UK retail value sales of sweet and savoury spreads, 2004-14
- Figure 21: UK retail value sales of sweet and savoury spreads,
percentage by sector, 2004-09
- Future of the market
- Factors used in the forecast
- Segment Performance
- Key points
- Sweet spreads
- Figure 22: UK retail value sales of sweet spreads, 2004-14
- Figure 23: UK retail value sales of sweet spreads, by type, 2006-08
- Savoury spreads
- Figure 24: UK retail value sales of savoury spreads, 2004-14
- Figure 25: UK retail sales of savoury spreads, by type, 2006-08
- Market Share
- Key points
- Jam and marmalade
- Figure 26: Manufacturers' value shares in sales of jam and marmalade,
2006-08
- Honey
- Figure 27: Manufacturers' shares in sales of honey, 2006-08
- Cheese spreads
- Figure 28: UK retail sales of processed cheese spreads, by brand share,
2007-08
- Companies and Products
- Manufacturers and brands
- Figure 29: Leading companies in the sweet and savoury spreads market and
their brands*, 2009
- Andros
- Bel UK
- Ferrero UK
- Kallo Foods
- Kavli
- Kraft
- Premier Foods
- Princes
- Rowse Honey
- Streamline Foods
- Stute Foods
- Unilever
- Wilkin & Sons Limited
- Brand Communication and Promotion
- Key points
- Strong advertising spend in 2008
- Figure 40: Main monitored media advertising expenditure on sweet and
savoury spreads, 2005-09
- Figure 41: Main monitored media advertising expenditure on sweet and
savoury spreads, % by media type, 2005-09
- Nutella lifts sweet spreads
- Figure 42: Main monitored media advertising expenditure on sweet and
savoury spreads, % by sector, 2005-09
- Figure 43: Main monitored media advertising expenditure on sweet
spreads, by brand, 2006-09
- Yeast extracts and cheese spreads dominate spend in savoury spreads
- Figure 44: Main monitored media advertising expenditure on savoury
spreads, by brand, 2006-09
- Channels to Market
- Key points
- Share of leading food retailers
- Figure 45: Leading UK food retailers, by market share, 2007-09
- Waitrose and M&S shoppers like marmalade and honey
- Figure 46: Consumption of different sweet spreads, based on grocery
store regularly visited, May 2009
- Paste for Morrisons and discounter shoppers
- Figure 47: Attitudes towards savoury spreads, by grocery store regularly
visited, May 2009
- The Consumer -- Usage
- Key points
- Sweet spreads
- Figure 48: Sweet spreads eaten in the past 12 months, May 2009
- Jam for everyone, marmalade for the older ABs
- Figure 49: Consumption of jam/jelly, by gender, age, socio-economic
group and presence of children, May 2009
- Figure 50: Consumption of marmalade, by age, socio-economic group and
presence of children, May 2009
- Family favourites: peanut butter and chocolate/nut spreads
- Figure 51: Consumption of peanut butter, by gender, age, socio-economic
group and presence of children, May 2009
- Figure 52: Consumption of chocolate/nut spreads, gender, age,
socio-economic group and presence of children, May 2009
- Older adults eat fewer types of sweet spreads
- Figure 53: Repertoire of sweet spreads, May 2009
- Savoury spreads
- Figure 54: Savoury spreads eaten in the past 12 months, May 2009
- Yeast extracts and meat pâtés eaten by older, more affluent adults
- Figure 55: Consumption of yeast extracts and meat pâtés, by gender, age,
and socio-economic group, May 2009
- Cheese spreads fun for kids
- Figure 56: Consumption of processed cheese spreads, by gender, age,
socio-economic group and presence of children, May 2009
- Paste needs to capitalise on value for money
- Figure 57: Consumption of meat and fish paste, by gender, age and
socio-economic group, May 2009
- Young adults have not formed an attachment to savoury spreads
- Figure 58: Repertoire of savoury spreads, May 2009
- Appendix
- Abbreviations
- Advertising data
- Appendix -- Internal Market Environment
- Figure 74: Trends in eating snacks, by detailed demographics, 2008
- Figure 75: Consumption of bread, by detailed demographics, 2008
- Figure 76: Consumption of bread, by type and detailed demographics, 2008
- Appendix -- Competitive Context
- Figure 77: Consumption of cheese, butter and spreads, by detailed
demographics, 2004-08
- Appendix -- The Consumer -- Usage
- Figure 78: Sweet spreads eaten in the past 12 months, by detailed
demographics, May 2009
- Figure 79: Sweet spreads eaten in the past 12 months, by detailed
demographics, May 2009 (continued)
- Figure 80: Number of types of sweet spreads eaten, by detailed
demographics, May 2009
- Figure 81: Sweet spreads eaten in the past 12 months, by number of
types, May 2009
- Figure 82: Savoury spreads eaten in the past 12 months, by detailed
demographics, May 2009
- Figure 83: Number of types of savoury spreads eaten, by detailed
demographics, May 2009
- Figure 84: Savoury spreads eaten in the past 12 months, by number of
types, May 2009
|
Related Report
|
View Cart
