Abstract
About this report
This report explores the automotive market in the U.S. It provides insight into the external and internal factors affecting car and truck sales and consumer trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- What effects do rising gasoline costs and the economic downturn have on the overall market?
- How has the market share changed among domestic and foreign automakers and what companies are benefiting?
- How have the bankruptcy filings of General Motors and Chrysler affected those long-time U.S. giants and how they sell cars into the future?
- What is being done to innovate the ways cars are marketed and sold to the public, and how can others learn from these examples?
- How are new federal regulations on fuel efficiency going to affect how cars are produced and marketed into the future?
- What is the status of so-called “dead brands,” or those that have been either sold or shuttered by the major automakers?
- How have automakers failed to connect to women car buyers and what can be done to increase sales?
- What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
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