Abstract
About this report
This report assesses the performance of the biscuits market. Faced with the challenge of rising ingredients costs in 2008, sweet and non-sweet biscuits have grown by 11.7% and 16% respectively between 2007 and 2009 to take the overall UK retail market for biscuits to an estimated £2.1 billion.
Manufacturers have looked to reformulate their product ranges by reducing saturated fat levels, and giving their biscuits a healthier positioning. This has supported sales growth, as well as consumers’ search for inexpensive affordable treats at this time of economic hardship.
Key themes
- How a health positioning sits within the biscuits market.
- Suppliers’ major challenge, marrying health with a tasty product.
- The impact of the economic downturn, and whether it has affected the biscuit market.
- How increased new product development is driving sales in the market.
- Opportunities for generating further growth.
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