Abstract
About this report
This report assesses the performance of the noodles, rice and pasta market. Since 2007, value sales have grown by a significant 22.5% to reach £1.4 billion in 2009.
Global shortages of rice and rising commodity prices have contributed to significant price inflation in this market. In addition, value sales growth has come from product innovation, including rice pouches as well as the introduction of microwaveable and ready-to-cook formats in the rice and noodles market.
Convenience continues to be a big draw for busy consumers, and is driving ready-to-heat sales across all categories.
Key themes
- The impact of the rise in global commodity prices on the UK rice, noodles and pasta market.
- Whether tightening household budgets will affect sales of rice, noodles and pasta.
- How manufacturers are innovating to drive value and volume sales.
- How significant convenience, health and ‘authenticity’ are in this market.
- Recreating restaurant and takeaway-style meals in the home.
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