Table of Contents
- Issues in the Market
- Key themes
- Definition
- Abbreviations
- Market in Brief
- Small fish in a big sea
- Legislation restrictions
- Ignorance and cynicism
- The need for education and awareness
- Body insecurities drive hunger for new products
- Positive platform for future growth
- Internal Market Environment
- Key points
- Body insecurities
- Figure 1: Beauty problems and concerns, September 2007
- Attitudes towards appearance
- Figure 2: Trends in attitudes towards personal appearance -- women,
2004-08
- Vitamins and supplements users most interested in appearance
- Figure 3: Attitudes towards personal appearance, by use of supplements
-- women, 2008
- The connection between diet and appearance
- Figure 4: Trends in attitudes towards cosmetic innovation and products
-- women, 2004-08
- Figure 5: Attitudes towards personal appearance, by use of supplements
-- women, 2008
- Lifestyle statements
- Figure 6: Trends in attitudes towards sports and exercise -- women,
2004-08
- Broader Market Environment
- Key points
- Demographic details
- Figure 7: Structure of the UK population, by age and gender, 2004, 2009
and 2014
- Household income
- Figure 8: Household income trends, 2004-08
- Priority spend
- Figure 9: UK attitudes towards self-treats and shopping, 2004-08
- Regulation
- European Nutrition and Health Claims Regulation
- Novel Foods Regulation
- Competitive Context
- Key points
- Nutricosmetics in context
- Figure 10: Nutricosmetics in context, 2004-09
- Instant culture
- Ignorance
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Estimated Market Size, Segmentation and Distribution
- Key points
- Estimated market worth
- Supplements to dominate value sales
- Specialist stores to dominate distribution
- Companies and Products
- Brand map
- Figure 15: Brand map of UK nutricosmetics market, July 2009
- Specialist nutricosmetics companies
- Ferrosan
- Inside Out Beauty Ltd
- Lifes2good
- Vitabiotics
- Works with Water Nutraceuticals
- What next?
- Brand extensions
- Coty
- Danone
- L' Oréal/Nestlé
- Nude Skincare
- Procter & Gamble
- What next?
- Own-label
- Boots
- Holland & Barrett
- Yves Rocher
- What next?
- Brand Communication and Promotion
- Key points
- Advertising spend in decline
- Figure 16: Topline spend on nutricosmetics, 2005-09
- Healthcare dominates adspend
- Figure 17: Above-the-line spend on nutricosmetics, by category, 2005-09
- Adspend is behind the times
- Figure 18: Average spend on above-the-line promotion of nutricosmetics,
by month, calculated from January 2005-January 2009
- Consumer Use of Nutricosmetics
- Key points
- Lack of awareness holding back the market
- Figure 19: Consumption of beauty products taken orally, April 2009
- Opportunity amongst open-minded
- User satisfaction
- Key points
- General ambition
- Figure 20: Reasons for trying or considering nutricosmetics, April 2009
- Nutricosmetics needs more body Convenience
- Repertoire of reasons to use beauty products
- Figure 21: Number of reasons for trying or considering nutricosmetics,
April 2009
- Appendix
- ACORN
- Advertising data
- Appendix -- Internal Market Environment
- Figure 25: Trends in attitudes towards personal appearance -- women, by
demographics, 2008
- Figure 26: Trends in attitudes towards cosmetic innovation and products
-- women, by demographics, 2008
- Figure 27: Trends in attitudes towards sports and exercise -- women, by
demographics, 2008
- Appendix -- Consumer Use of Nutricosmetics
- Figure 28: Consumption of nutricosmetics, April 2009
- Figure 29: Consumption of nutricosmetics, by demographics, April 2009
- Appendix -- Reasons to Use Nutricosmetics
- Figure 30: Reasons for trying or considering nutricosmetics, by
demographics, April 2009
- Figure 31: Reasons for trying or considering nutricosmetics, by
demographics, April 2009
- Repertoire of reasons for using
- Figure 32: Consumption of beauty products taken orally,by number of
reasons for trying or considering nutricosmetics, April 2009
- Figure 33: Number of reasons for trying or considering nutricosmetics,
by demographics, April 2009
- Figure 34: Reasons for trying or considering nutricosmetics, by number
of reasons for trying or considering nutricosmetics, April 2009
- Figure 35: Attitudes towards beauty products taken orally, by number of
reasons for trying or considering nutricosmetics, April 2009
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