Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Will gambling prove to be recession proof?
- The lottery and online performing well...
- ...but bingo and casinos continue to struggle
- Betting shops benefiting from B2s
- Innovation in approach but not advertising
- More than half of people gamble in some form
- Problem gambling still a divisive issue
- Internal Market Environment
- Key points
- Legislation and taxation
- Major unrest amongst bookmakers
- Tackling corruption and betting irregularities
- Problem gambling
- Figure 1: Problem gamblers, amongst those gambling on an activity in the
past year, 2007
- Battling the smoking ban
- Figure 2: Cigarette smoking, by participation in selected leisure
activities, 2008
- Participation trends by sector...
- ... and views of gamblers
- Broader Market Environment
- Key points
- Is gambling recession proof?
- Figure 3: Trends in selected areas of discretionary expenditure, at
current and constant prices, 1989-94
- Consumer perceptions of the recession
- Figure 4: Trends in statements relating to the economic downturn,
February 2009-June 2009
- A quarter are living on the edge
- Figure 5: Trends in how respondents would describe their financial
situation, February 2009-June 2009
- The impact on the leisure industry
- Figure 6: Impact of the recession on leisure activities, April 2009
- A net loss to the industry
- Figure 7: Financial attitudes towards gambling, April 2009
- Unemployment provides a double whammy to gambling
- Figure 8: Employment trends, by gender, 2004-14
- Growth in young adults a positive trend for many gambling sectors
- Figure 9: Trends in the age structure of the UK population, by gender,
2004-14
- Lotto: A younger focus?
- Optimism for bingo and casinos
- A wealthier society in future?
- Figure 10: Forecast adult population trends, by socio-economic group,
2004-14
- Competitive Context
- Key points
- Leisure spend by sector
- Figure 11: Consumer expenditure on selected leisure goods and
activities, 2003-08
- Gambling and the 80/20 rule
- Figure 12: Participation in leisure activities, 2004-08
- Online vs in person
- Figure 13: Use the internet for betting, poker and casino games, 2004-08
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Overview
- Key points
- Figure 14: UK gambling stakes, by sector, 2004-08
- Segment Performance
- Key points
- Casinos struggling to adapt
- Figure 15: Total expenditure in UK casinos, 2003-13
- Bingo
- Figure 16: Bingo club turnover and admissions, year ending March, 2004-14
- Betting shops
- Figure 17: UK betting shop market size, by value* and volume, 2005-14
- Gaming machines
- Figure 18: UK gaming machines installed base, 2003-13
- Lottery
- Figure 19: National Lottery sales trends and forecast, 2002/03-2012/13
- Market Share
- Key points
- Bingo
- Figure 20: The largest bingo club operators, by outlet numbers, 2007-08
- Casinos
- Figure 21: Market share of casinos in the UK, by operator, February 2009
- Betting shops
- Figure 22: UK betting shop market, by number of outlets, 2009
- Brand Communication and Promotion
- Key points
- Topline ad spend
- Figure 23: Gambling companies' topline adspend, 2004-08
- How the Top 10 by ad spend allocated budgets
- Companies and Brands
- Key points
- Major players
- Camelot
- Figure 24: National Lottery sales trends and forecast, 2004/05-08/09
- Gala Coral Group
- Figure 25: Key financial indicators, Gala Coral Group, 2005-08
- Genting UK
- Figure 26: Key financial indicators, Genting Stanley, 2004-08
- Grosvenor Casinos
- Figure 27: Key financial indicators, Grosvenor Casinos Ltd, 2004-08
- International Gaming Technology UK
- Figure 28: Key financial indicators, International Gaming Technology
(IGT) UK, 2004-08
- Inspired Gaming Group
- Figure 29: Key financial indicators, Inspired Gaming Group, 2006-08
- Ladbrokes
- Figure 30: Key financial indicators, Ladbrokes UK, 2004-08
- Mecca Bingo
- Figure 31: Key financial indicators, Mecca Bingo, 2004-08
- William Hill
- Figure 32: Key financial indicators, William Hill, 2004-08
- Level of Gambling
- Key points
- What do people gamble on and how often?
- Figure 33: Activities people gamble on, April 2009
- Lotto thriving in the recession
- Betting shops
- Gaming machines
- Casinos/poker
- Dog and horse race tracks
- Bingo
- Appendix -- Internal Market Environment
- Bookmakers
- Figure 40: Trends in use of bookmakers or betting exchanges, 2004-08
- Figure 41: Use of bookmakers, by delivery platform, 2004-08
- Figure 42: Trends in frequency of usage of bookmakers/betting exchanges,
2004-08
- Sports bet on
- Figure 43: Trends in sports bet on, 2004-08
- Games and betting done
- Figure 44: Games and betting done in last 12 months, 2004-08
- Figure 45: Games and betting done in last 12 months, by other games and
betting done, 2008
- Figure 46: Games and betting done in last 12 months, by other games and
betting done, 2008
- Figure 47: Games and betting done in last 12 months, by demographic
sub-group, 2008
- Figure 48: Games and betting done in last 12 months, by demographic
sub-group, 2008
- Casinos
- Figure 49: Casino gambling participation, 2007-08
- Gaming machines
- Figure 50: Gaming machine participation, 2004-08
- Bingo
- Figure 51: Bingo participation*, 2004-08
- Appendix -- Broader Market Environment
- Figure 52: Trends in personal disposable income and consumer
expenditure, 2004-14
- Figure 53: Forecast adult population trends, by lifestage, 2004-14
- The impact of the recession
- Figure 54: Trends in the impact of the economic downturn on consumers,
January 2009-June 2009
- Future financial situation
- Figure 55: Trends in consumer sentiment for the coming year, January
2009-June 2009
- Figure 56: Financial attitudes towards gambling, by demographic
sub-group, April 2009
- Appendix -- Brand Communication and Promotion
- Figure 57: Adspend by category, 2006-08
- Figure 58: Adspend by media type, 2006-08
- Figure 59: Adspend, by company, 2006-08
- Figure 60: Monthly adspend, 2006-08
- Figure 61: Average monthly adspend. 2006-08
- Appendix -- Level of Gambling
- Figure 62: Most popular activities people gamble on, by demographic
sub-group, April 2009
- Figure 63: Next most popular activities people gamble on, by demographic
sub-group, April 2009
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