Abstract
About this report
While the recession has been bad news for most sectors of discretionary spending, revenues from domestic box offices have seen a large boost in early 2009. For the first time in years, theater operators find themselves in the position to take advantage of a potential trend reversal. In this report, Mintel takes a look at how the recession is impacting attendance and the revenue generating potential of theater exhibitors.
Analysis and insights offered include:
- How admissions and concession revenue are faring during the recession
- Which alternatives to the cinema experience continue to grow
- What strategies Hollywood studios are using to cut costs and minimize risks
- How leading operators are innovating to reinvent the cinema for certain targets
- Which demographics are increasing attendance over last year
- Where and when do moviegoers most often buy their tickets
- What factors are most important in theater selection
- Which media are most effective in reaching key moviegoer demographics
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