Abstract
About this report
Estimated at $1.1 billion in 2009, the dishwashing products market has seen slow growth in FDMx sales, translating to a 10% fall from 2004-09 when inflation is taken into account.
This report hones in on the following issues that drive the dishwashing products market:
- The impact of the economic downturn, which, since 2007, has led consumers to seek ways to cut costs, both in terms of eating out less, and saving money on cleaning products
- The impact of the broader green movement on the dishwashing products market and the success of green dishwashing products, including products recently introduced by Clorox
- How advertisers are focusing on effectiveness of the product, while still targeting moms
- New product innovation, specifically in brand extensions, private label offerings, eco-friendly products, new premium scented offerings and timesaving formats
- This report also offers exclusive consumer research into consumer dishwashing habits and preferences when seeking dish soap and automatic dishwasher detergent and additive. Data are analyzed on the basis of gender, age, household income and race/Hispanic origin. Special focus is given to parents and consumers at different life stages
- How often different consumer groups wash dishes
- Who is responsible for making dishwashing product purchase decisions
- Which products and brands are most popular among different consumer groups
- What properties are most important to consumers in dish soap and dishwasher detergent
- How loyal consumers are to their current dishwashing products
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