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Market Research Report

Gaming in the Interactive World - US - July 2009

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2009/07 Content info  
Product code MT96322
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Description TOC

Abstract

About this report

Electronic gaming plays an important role in how U.S. consumers entertain themselves. While a range of consoles and portable players are available for videogames, dedicated devices are facing increasing competition from PCs and cellphones, which offer users an interactive experience without any need to purchase consoles or even software. This report explores the impact of and responses to increasing competition including:

  • Sector growth trends
  • The growing impact of the web
  • Future trends and strategies
  • Consumer behavior and attitudes

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