Table of Contents
- Issues in the Market
- Main issues
- Definitions
- Abbreviations
- Market in Brief
- Plotting the TV landscape
- The recession is wide reaching
- What are consumers watching?
- Attitudes favour edutainment
- Thoughts on kids' TV
- Internal Market Environment
- Key points
- Long TV sessions diminishing
- Figure 1: Time spent watching TV on an average weekday, 2004-08
- Digital Britain report
- TV equipment enjoys an upgrade
- HDTV continues to grow
- Nine in ten favour life-long learning
- Figure 2: Agreement with lifestyle statements, 2004-08
- Broader Market Environment
- Key points
- Consumer expenditure contracts as recession bites
- Figure 3: Trends in personal disposable income and consumer expenditure,
2004-14
- One in five finding it difficult
- Figure 4: Current feelings about household income, 2007 and 2008
- Spending cutbacks and intentions
- Figure 5: spending cutbacks and intentions, May 2009
- Growing audience for kids' TV
- Figure 6: Trends in the age structure of the UK population, by gender,
2004-14
- Seven in ten now online
- Figure 7: British internet penetration at home/work/place of study or
elsewhere, by gender, age, socio-economic group, region and working status,
2004-09
- Competitive Context
- Key points
- At-home leisure thriving
- Figure 8: Consumer expenditure on selected leisure goods and activities,
2003-08
- Strengths and Weaknesses in the Market
- Edutainment
- Strengths
- Edutainment popular with consumers
- Main PSB channels have increased their factual output
- Weaknesses
- Vulnerable to cutbacks
- May be considered dull
- Escapism
- Strengths
- Popular with women and younger generations
- A re-focusing on escapism from some broadcasters
- Weaknesses
- Attitudes not as positive as might be expected
- Move away from escapism in other markets
- The TV Market
- Key points
- Multichannel TV penetration continues to grow
- Figure 9: UK multichannel TV households, by platform, 2004-09
- Freeview the most popular platform on all sets
- Figure 10: Take-up by platform in all TV homes, Q1 2009
- Segment Performance
- Key points
- BBC1 still the most popular channel
- Figure 11: Monthly viewing summary, average weekly viewing per person,
Jan-June 2008
- Figure 12: Monthly viewing summary, average weekly viewing per person,
July-Dec 08
- Figure 13: Monthly viewing summary, average weekly viewing per person,
Jan-Jun 2009
- Companies and Brands
- Key points
- Widespread programming cuts as industry comes under pressure
- Major investors in programming
- Figure 14: Five main channels' programme spend, by broadcaster, 2004-08
- The BBC
- Figure 15: BBC network television hours of output by genre, 2007/08 and
2008/09
- ITV plc
- Channel 4
- Who Watches What and When?
- Key points
- Two thirds like to keep on top of news/current affairs
- Figure 16: Type of TV programming watched all the time, June 2009
- Younger generations just want a laugh
- Women like a bit of drama
- Soap operas are all or nothing
- Figure 17: Type of TV programming watched occasionally, June 2009
- Age and gender bias less apparent among occasional viewers
- Reality TV and soap operas biggest turn-offs
- Figure 18: Type of TV programming never watched, June 2009
- Gender and age bias reappear
- Younger viewers shy away from edutainment
- Figure 19: Escapism and edutainment, by age and gender, June 2009
- News/current affairs and documentaries/history go together
- Figure 20: Most popular type of TV programming watched all the time, by
type of TV programming watched all the time, June 2009
- Quiz show viewers most enthusiastic
- Figure 21: Next most popular type of TV programming watched all the
time, by type of TV programming watched all the time, June 2009
- Why do People Watch?
- Key points
- Attitudes towards TV
- Figure 22: Attitudes towards type of TV programming watched, June 2009
- Half of female respondents use TV to switch off
- TV to help switch off and cheer up
- Figure 23: Most popular attitudes towards type of TV programming
watched, by attitudes towards type of TV programming watched, June 2009
- Figure 24: Next most popular attitudes towards type of TV programming
watched by attitudes towards type of TV programming watched, June 2009
- Attitudes reflect viewing habits
- Figure 25: Most popular attitudes towards type of TV programming
watched, by type of TV programming watched all the time, June 2009
- Figure 26: Next most popular attitudes towards type of TV programming
watched, by type of TV programming watched all the time, June 2009
- Occasional viewers less defined
- Figure 27: Most popular attitudes towards type of TV programming
watched, by type of TV programming watched occasionally, June 2009
- Figure 28: Next most popular Attitudes towards type of TV programming
watched, by type of TV programming watched occasionally, June 2009
- Attitudes also reflect what is never watched
- Figure 29: Most popular attitudes towards type of TV programming
watched, by type of TV programming never watched, June 2009
- Figure 30: Next most popular attitudes towards type of TV programming
watched, by type of TV programming never watched, June 2009
- Appendix -- Internal Market Environment
- Figure 38: Number of television sets, 2004-08
- Figure 39: Screen size, 2004-08
- Figure 40: Screen type, 2006-08
- Figure 41: Television features, 2004-08
- Appendix -- Who Watches What and When?
- Figure 42: Most popular type of TV programming watched all the time, by
demographic sub-group, June 2009
- Figure 43: Next most popular type of TV programming watched all the time
by demographic sub-group, June 2009
- Figure 44: Most popular type of TV programming watched occasionally, by
demographic sub-group, June 2009
- Figure 45: Next most popular type of TV programming watched
occasionally, by demographic sub-group, June 2009
- Figure 46: Most popular type of TV programming never watched, by
demographic sub-group, June 2009
- Figure 47: Next most popular type of TV programming never watched, by
demographic sub-group, June 2009
- Figure 48: Most popular type of TV programming watched occasionally, by
type of TV programming watched occasionally, June 2009
- Figure 49: Next most popular type of TV programming watched
occasionally, by type of TV programming watched occasionally, June 2009
- Figure 50: Most popular type of TV programming never watched, by type of
TV programming never watched, June 2009
- Figure 51: Next most popular type of TV programming never watched, by
type of TV programming never watched, June 2009
- Figure 52: Escapism and edutainment, by demographic sub-group, June 2009
- Appendix -- Why do People Watch?
- Figure 53: Most popular attitudes towards type of TV programming
watched, by demographic sub-group, June 2009
- Figure 54: Next most popular attitudes towards type of TV programming
watched, by demographic sub-group, June 2009
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