Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Snapshot of obesity epidemic
- Snapshot of diabetes in America
- Insights and Opportunities
- The consumer perspective and fitting in
- The role of obesity in diabetes diagnosis
- Managing diabetes
- Dieting and diabetes
- Preventing diabetes
- Overweight and Obesity Statistics and Trends
- Key points
- The obesity epidemic spreads
- Figure 2: Age-adjusted prevalence of overweight and obesity among U.S.
adults aged 20+, 1988-2006
- A regional epidemic becomes a national one
- Figure 3: Changes in obesity rates, by year and states, 1998-2007
- The role of age and gender
- Figure 4: Overweight/obesity rates, by age, 2006
- Obesity and education
- Figure 5: Most fit and educated cities, 2009
- Obesity and minorities
- Figure 6: Obesity rates for whites, blacks, and Hispanics, by gender,
2006
- Looking ahead
- Diabetes Statistics and Trends
- Key points
- Diabetes slowly on the rise
- Figure 7: Increase in age-adjusted diabetes among adults aged 20+, by
gender, 1988-2006
- Diabetes and the graying of America
- Figure 8: Incidence of diabetes among adults aged 20+, by age, 2003-06
- Diabetes and at-risk populations
- Figure 9: Incidence of age-adjusted diabetes among adults aged 20+, by
race/Hispanic origin, 2006
- Looking ahead
- Market Drivers
- Key points
- Consuming more calories
- Figure 10: Average daily per capita calorie consumption, by food type,
1970-2007
- Suburban sprawl proves dangerous to health
- Figure 11: Commute times in the U.S., 1990 and 2000
- Obesity, diabetes and depression often go together
- The effect of environment--or monkey see, monkey do
- Other factors contributing to obesity
- Diabetes and the graying of America
- Figure 12: Population, by age, 2004-14
- Innovation and Innovators
- Health clinics and workshops
- OTC products for weight loss and diabetes
- Prescription products for diabetes treatment
- Outreach efforts
- Brands and the Advertising Landscape
- Overview of the brand landscape
- Brand analysis: Alli
- Figure 13: Brand analysis of Alli
- Alli online
- Alli TV commercial
- Figure 14: Alli, television ad, 2009
- Brand analysis: OneTouchDiabetes
- Figure 15: Brand analysis of OneTouchDiabetes
- Creative efforts reach out to Hispanic sufferers
- Figure 16: LifeScan OneTouch Ultra Test Strips, television ad, 2009
- Brand analysis: Bayer Diabetes Care
- Figure 17: Brand analysis of Bayer
- Reaching a younger generation
- Figure 18: Bayer Ascensia Contour Meter, television ad, 2009
- Consumer Health: A Look at Respondent BMI
- Key points
- BMI calculations
- Figure 19: Health status of respondents, by gender and age, May 2009
- Younger adults use non-prescription products to manage weight
- Figure 20: Use of medication for controlling weight, by age, October
2007-December 2008
- Fitting In
- Key points
- Wishing for more room
- Figure 21: Difficulty with seating, by BMI, May 2009
- More space, please
- Figure 22: Difficulty with seating, among those aged 55+, by BMI, May
2009
- Clothing Concerns and Shopping Attitudes
- Key points
- Obese females have a hard time finding clothing that fits
- Figure 23: Difficulty finding clothing that fits, among women, by BMI,
May 2009
- Overweight/obese males find shopping less difficult than females
- Figure 24: Difficulty finding clothing that fits, among men, by BMI, May
2009
- Obese have most negative perceptions
- Figure 25: Treatment perceptions, by BMI, May 2009
- Diabetes Diagnosis
- Key points
- An information/reality gap with male respondents
- Figure 26: Diabetes status, by gender, May 2009
- Obese more likely to be diabetic
- Figure 27: Diabetes status, by BMI, May 2009
- Overweight/obese females more likely to be tested
- Figure 28: Diabetes status among overweight/obese adults, by gender, May
2009
- Diabetes Severity
- Key points
- Most describe diabetes symptoms as mild to moderate
- Figure 29: Diabetes severity, by gender, October 2007-December 2008
- Less affluent have more severe symptoms
- Figure 30: Diabetes severity, by HH income, October 2007-December 2008
- Managing Diabetes
- Key points
- Females interested in new products
- Figure 31: Attitudes towards diabetes, by gender, May 2009
- Young use non-prescriptions, older use prescriptions
- Figure 32: Medications used for diabetes, by age, October 2007-December
2008
- Food management and diet control
- Figure 33: Managing diabetes and food, by gender, May 2009
- Dieting and Diabetes
- Key points
- Weight and cholesterol top dieting reasons, diabetes importance increases
with age
- Figure 34: Reasons for watching diet, by age, October 2007-December 2008
- Diet habits of those watching for diabetes
- Figure 35: Reasons for watching diet, among those watching for diabetes
v. those not, October 2007-December 2008
- Figure 36: Types of food purchased when watching diet, among those
watching for diabetes v. those not, October 2007-December 2008
- Taking Steps to Prevent Diabetes
- Key points
- Obese, concerned, and sedentary
- Figure 37: Healthy habits and actions to prevent diabetes, among
non-sufferers, by BMI, May 2009
- Overweight and (some) making an effort
- Figure 38: Healthy habits and actions to prevent diabetes, among
non-sufferers, by BMI and gender, May 2009
- Affluent, proactive, and concerned
- Figure 39: Healthy habits and actions to prevent diabetes, among
non-sufferers, by household income, May 2009
- Impact of Race and Hispanic Origin
- Key points
- Severity challenges among black and Hispanic adults
- Figure 40: Overweight and obesity incidence and severity, by
race/Hispanic origin, October 2007-December 2008
- Promoting prevention among minority populations
- Figure 41: Healthy habits and actions to prevent diabetes, among
non-sufferers, by race/Hispanic origin, May 2009
- Appendix: Other Useful Consumer Tables
- Overweight
- More affluent with milder symptoms
- Figure 55: Degree to which respondents suffered as a result of being
overweight, by household income, October 2007-December 2008
- Moms more likely to use prescription and non-prescription products alike
- Figure 56: Medications used for controlling weight, females, by presence
of children in HH, October 2007-December 2008
- Diabetes
- Separated and with diabetes
- Figure 57: Incidence of diabetes testing and diagnoses, by marital
status, May 2009
- Appendix: Trade Associations
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