Abstract
About this report
Mintel last reported on the salad and salad accompaniments markets in 2007, since when, these markets have faced rising costs and tighter consumer budgets in the economic downturn. While the focus on healthy eating continues to benefit the market, consumer action lags behind changing attitudes.
The prepared salads market grew by 4% in 2008, to an estimated £823 million. The poor summer weather hampered volume growth, while price inflation contributed to growth in value terms. The salad accompaniments market posted a similar performance, growing by 4% to £210 million, fuelled by a strong performance by mayonnaise and growth in salad cream, largely driven by brand activity.
While price inflation is now easing, it continued to support value growth in salads in the first half of 2009. The warmer weather boosted demand in early months of the summer, hampered again by rain in July and August, with growth for the year expected at around 3%, to £848 million. While mayonnaise is expected to continue to post healthy growth in 2009, given the more moderate expected growth in the other categories, overall growth for salad accompaniments is estimated to be in the region of 3%, to £216 million.
Key themes
- How have changing attitudes towards healthy eating impacted on the salad and salad dressing market?
- What are the differences across demographic groups on perceptions and use of salad and salad dressings?
- Which trends dominate new product development and how do these reflect the broader market?
- How will salads and salad dressings perform as the economic downturn continues?
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