Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Abbreviations
- Market in Brief
- Healthy growth ahead
- Leafy salads and mayonnaise dominate
- Excitement in accompaniments NPD, value in salads
- Heinz & Hellmann lead accompaniments, own-labels dominate salads
- Healthy attitudes, actions lag behind
- Versatile salads, engaged 55+
- Internal Market Environment
- Key points
- 5-a-day still far away
- Figure 1: Index of household food consumption, per person per week, of
selected vegetables in Great Britain, 1990-2007
- Figure 2: Agreement that "I should do a lot more about my health ", by
selected demographics, 2008
- Figure 3: Agreement that "I do not eat enough fruit and vegetables ", by
selected demographics, April 2009
- Figure 4: Fruit and vegetable eating habits, by gender, age and
socio-economic group, April 2009
- Keeping it natural
- Figure 5: Attitudes towards local and organic food, 2008
- Few food scares for salads
- Wet summers dampen salads
- Figure 6: UK mean summer temperature, rainfall and sunshine and retail
sales of salad, 2004-08
- Grow your own -- growing but small
- Broader Market Environment
- Key points
- Growth in ABs and over-65s is good news for leafy salads
- A nation of slimmers
- Figure 7: Percentage of obese and overweight children and adults in UK,
by age, 2003 and 2010
- Figure 8: Attitudes towards healthy lifestyles and eating habits, 2008
- Convenience is here to stay
- Food inflation impacts on salads and accompaniments
- Figure 9: UK producer price of oilseed rape, eggs and lettuce, January
2004-May 2009
- Figure 10: UK retail price of lettuce, cucumber and tomatoes, January
2004-May 2009
- Competitive Context
- Key points
- Figure 11: Usage of competing products, 2004-08
- Figure 12: Indexed growth in retail value sales of competing markets,
2004-08
- Figure 13: Performance of competing markets, 2004-08
- Salads within the vegetable market
- Figure 14: UK retail value sales of fresh vegetables (excluding
potatoes), by type, 2004-08
- Salads as ready meals
- Salads in the lunchtime market
- Health push in school meals could benefit salads
- Oils and vinegars as salad accompaniment
- Strength and Weaknesses
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Prepared salads
- Figure 16: UK retail value sales of prepared salads, at current and
constant prices, 2004-14
- Figure 17: UK retail value sales of prepared salads, by type, at current
prices, 2004-14
- Salad accompaniments
- Figure 18: UK retail value sales of salad accompaniments, at current and
constant prices, 2004-14
- Figure 19: UK retail value sales of salad accompaniments, by type, at
current prices, 2004-14
- Factors used in the forecast
- Segment Performance
- Key points
- Salads
- Figure 20: UK retail value sales of prepared salads, by type, 2007-09
- Damp summers hamper leafy salads
- Food trends in salad' s favour
- Product innovation supports growth
- Figure 21: UK retail value sales of pre-packed salads, by type 2007-09
- Figure 22: UK retail value sales of dressed salads, by type 2007 and 2009
- Organic lost steam in 2008
- Figure 23: UK retail value sales of organic fruit and vegetables, by
sector, 2006-08
- Salad accompaniments
- Figure 24: UK retail value sales of salad accompaniments, by sector,
2007-09
- Mayonnaise continues to outperform
- Salad cream holds its ground
- Limited support hampers salad dressings
- Figure 25: Value share of reduced fat/reduced calorie salad
accompaniments, by sector, 2005, 2007 and 2009
- Market Share
- Pre-packed salads
- Figure 26: Brands' retail value shares in pre-packed salads, 2006-08
- Dressed salads
- Mayonnaise
- Figure 27: Brands' retail value shares in mayonnaise, 2006-08
- Salad cream
- Figure 28: Brands' retail value shares in salad cream, 2006-08
- Salad dressings
- Figure 29: Brands' retail value shares in salad dressings, 2006-08
- Companies and Products
- Manufacturers and brands
- Figure 30: Leading companies in the salads and salad dressing market and
their brands*, 2009
- Major players
- Bakkavör
- Baxters
- Bespoke Foods
- Heinz
- Kraft Foods UK
- Nature' s Way Foods
- RH Amar
- Soleco
- The English Provender Company
- Unilever
- Brand Communication and Promotion
- Key points
- Salads
- Figure 31: Main monitored media advertising expenditure on prepared
salads, 2004-08
- Salad accompaniments
- Figure 32: Main monitored media advertising expenditure on salad
accompaniments, 2004-08
- Marketing themes
- Channels to Market
- Key points
- Grocery multiples dominate
- ... despite independents' efforts
- Figure 33: UK retail value sales of prepared salads, by outlet type,
2007-09
- Figure 34: UK retail value sales of salad accompaniments, by outlet
type, 2007-09
- M&S and Waitrose shoppers most willing to pay more
- Leading food retailers' market shares of all food retail
- Figure 35: Leading UK food retailers' market shares of all food retail,
2008/09
- Own-labels dominate salads, brands strong in accompaniments
- The Consumer -- Usage
- Key points
- Salad occasions
- Figure 36: Salad eating occasions, April 2009
- Figure 37: Consumers that do not eat salads*, by selected demographics,
April 2009
- Types of salad
- Figure 38: Types of pre-packed and prepared salads eaten in last six
months, April 2009
- From scratch to snacks -- age and socio-economic preferences
- Types of salad dressing
- Figure 39: Main types of salad dressings eaten, April 2009
- Figure 40: Types of salad dressings eaten, April 2009
- Mayonnaise still strong on salad
- Keeping it light or bare
- More variety with age
- Figure 41: Type of salad dressings eaten, by demographics, April 2009
- Appendix -- Internal Market Environment
- Figure 46: Household food consumption, per person per week, of selected
vegetables in Great Britain, 1990-2007
- Figure 47: Trends in healthy lifestyles and eating habits, 2004-08
- Figure 48: Healthy lifestyles and eating habits, by demographics, 2008
- Figure 49: Selected fruit/vegetables eating habits, April 2009
- Figure 50: Trends in healthy lifestyles and eating habits, 2004-08
- Figure 51: Most popular healthy lifestyles and eating habits, by
demographics, 2008
- Appendix -- Broader Market Environment
- Figure 52: Structure of the UK population, by age, 1994-14
- Figure 53: Structure of the UK population, by socio-economic group,
2004-14
- Appendix -- Market Size and Forecast
- Figure 54: UK retail value sales of pre-packed salads, at current and
constant prices, 2004-14
- Figure 55: UK retail value sales of dressed salads, at current and
constant prices, 2004-14
- Figure 56: UK retail value sales of mayonnaise, at current and constant
prices, 2004-14
- Figure 57: UK retail value sales of salad cream, at current and constant
prices, 2004-14
- Figure 58: UK retail value sales of salad dressing, at current and
constant prices, 2004-14
- Appendix -- The Consumer -- Usage
- Occasions
- Figure 59: Salad eating occasions, April 2009
- Figure 60: Salad eating occasions, by demographics, April 2009
- Figure 61: Salad eating occasions, by demographics, April 2009
(continued)
- Figure 62: Repertoire of salad eating occasions, April 2009
- Figure 63: Repertoire of salad eating occasions, by demographics, April
2009
- Figure 64: Repertoire of salad eating occasions, by salad eating
occasions, April 2009
- Types of salad eaten
- Figure 65: Types of prepared salads eaten in last six months, April 2009
- Figure 66: Types of prepared salads eaten in last six months, by
demographics, April 2009
- Figure 67: Types of prepared salads eaten in last six months, by
demographics, April 2009 (continued)
- Figure 68: Types of prepared salads eaten in last six months, by
demographics, April 2009 (continued)
- Figure 69: Repertoire of types of prepared salads eaten in last six
months, April 2009
- Figure 70: Types of prepared salads eaten in last six months, by
repertoire of types of pre-packed and prepared salads eaten in last six
months, April 2009
- Figure 71: Repertoire of types of prepared salads eaten in last six
months, by demographics, April 2009
- Types of salad dressing
- Figure 72: Types of salad dressings eaten, April 2009
- Figure 73: Main types of salad dressings eaten, by demographics, April
2009
- Figure 74: Types of salad dressings eaten, by demographics, April 2009
- Figure 75: Types of salad dressings eaten, by demographics, April 2009
(continued)
- Figure 76: Types of salad dressings eaten, by demographics, April 2009
(continued)
- Figure 77: Repertoire of types of salad dressings eaten, April 2009
- Figure 78: Types of salad dressings eaten, by repertoire of types of
salad dressings eaten, April 2009
- Figure 79: Repertoire of types of salad dressings eaten, by
demographics, April 2009
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