Table of Contents
- Issues in the Market
- Key issues
- Definitions
- Abbreviations
- Market in Brief
- The recession hurts...
- ... and helps
- Future features
- RevPAR rests on rates
- Leaders and guests
- Internal Market Environment
- Key points
- Domestic holidays
- Figure 1: Domestic holiday volumes and value, 2004-09
- The business
- Figure 2: Domestic business travel market size, by volume and value,
2004-09
- Coming to the UK
- Figure 3: Inbound visits to the UK, by reason for trip, 2004-08
- A UK stay and why
- Figure 4: Adults who have stayed in a UK hotel in the last 12 months,
2004-08
- Figure 5: Frequency of hotel stays, 2004-08
- Figure 6: Key UK hotel market statistics, 2004-08
- Recession boosts roads
- Figure 7: Road traffic statistics, 1998-2007
- Figure 8: Car ownership, 2004-08
- Swine flu and (common) sense
- Broader Market Environment
- Key points
- On a budget
- Figure 9: Trends in personal disposable income and consumer expenditure,
2004-14
- Socio-economic trends bode well
- Figure 10: Forecast adult population trends, by socio-economic group,
2004-14
- Trends in age
- Figure 11: Trends in the age structure of the UK population, by gender,
2004-14
- Figure 12: UK household sizes, 2004-14
- Internet penetration
- Figure 13: British internet penetration at home/work/place of study or
elsewhere, by gender, age, socioeconomic group, region and working status,
Jan 2004-Jan 2009
- Recessionary reductions
- Figure 14: Things the recession has prevented consumers doing or buying
over the next 12 months, February 2009
- Exchange rates
- Figure 15: Sterling exchange rates, 2005-09
- Competitive Context
- Key points
- Figure 16: The total hotel market, by revenue, 2004-09
- Budget boost
- Leisure use -- pros and cons
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Figure 17: The branded budget hotel market, by value, 2004-14
- Past
- Present
- Future
- Factors used in the forecast
- Segment Performance
- Key points
- Expansive expansion
- Figure 18: The number of branded budget hotels, 2004-09
- Figure 19: The number of branded budget hotel rooms, 2004-09
- Occupancy falls, but ARR and RevPAR rise
- Figure 20: Average room occupancy in budget hotels, 2007-08
- Figure 21: Average room rate in budget hotels, 2007-08
- Figure 22: Average RevPAR (revenue per available room) in budget hotels,
2007-08
- Market Share
- Key points
- The big two get bigger
- Figure 23: Number of UK budget hotels, number of rooms and average rooms
per hotel, March 2008-09
- Companies and Products
- Key points
- Accor (Ibis, Etap, Formule 1)
- Campanile
- Comfort Inn
- Express by Holiday Inn
- Innkeeper' s Lodge
- Jurys Inn
- Premier Inn
- Travelodge
- Who Has Stayed Where?
- Key points
- Figure 34: Budget hotel chains ever stayed in, UK or abroad, April 2009
- The stayers
- Non-stayers -- but not never-stayers
- The comfortable and the workers
- Targeting Opportunities
- Key points
- Target groups
- Figure 39: Budget hotels target groups, April 2009
- Fans
- One Night Only
- The Price is Wrong
- Wherever
- Appendix -- Who Has Stayed Where?
- Figure 40: Most popular budget hotel chains ever stayed in, UK or
abroad, by demographics, April 2009
- Figure 41: Next most popular budget hotel chains ever stayed in, UK or
abroad, by demographics, April 2009
- Figure 42: Least popular budget hotel chains ever stayed in, UK or
abroad, by demographics, April 2009
- Appendix -- Targeting Opportunities
- Figure 51: Budget chains ever stayed in the UK or abroad, by target
groups, April 2009
- Figure 52: Target groups, by demographics, April 2009
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