Table of Contents
- Issues in the Market
- Consumer research
- Abbreviations
- Market in Brief
- Soft drinks take pride of place
- NPD responds to change
- Seasonality and wellbeing are top claims
- Law and the industry promote responsible drinking
- Promising demographic changes
- Own-label strong in juices and hot beverages
- Future prospects
- Internal Market Environment
- Key points
- Attitudes towards drinking
- The French will pay for quality but prefer to sip at home
- Figure 1: Attitudes towards eating and drinking, by country, 2008
- Attitudes towards new products
- Every third French person likes to try new drinks
- Figure 2: Attitudes towards alcohol and health, by country, 2008
- Non-impulsive shopping and support for private label
- Figure 3: Attitudes towards shopping, brands and pricing, by country,
2008
- Attitudes by demographics
- Young people and families with children are more interested in new products
- Figure 4: Attitudes towards new products, France, by demographic
sub-groups, 2008
- Key trends and concerns
- Drinks industry takes heed of health trends
- Legislation to curb irresponsible drinking
- Broader Market Environment
- Key points
- Consumer spending contracts
- Figure 5: Trends in French PDI, consumer expenditure and GDP, at current
prices, 2004-14
- Household spending cuts unlikely to significantly affect food and drink
- Figure 6: Survey of consumer spending intentions for 2009, France
- Figure 7: Trends in French employment, 2002-06
- Figure 8: French population, by age group, 2003-13
- Figure 9: The changing french household structure, 2003-07
- Leading Drinks Markets for New Product Development
- Key points
- Alcoholic drinks
- Figure 9: Top product categories for new product development in
alcoholic drinks, percentage, 2006-09
- Figure 10: Retail value sales of alcoholic drinks, 2004-14
- Figure 11: Volume sales of alcoholic drinks, 2004-14
- Figure 12: Value sales of alcoholic drinks, by type, 2004-09
- Figure 13: Volume sales of alcoholic drinks, by type, 2004-09
- Non-alcoholic drinks
- Figure 14: Top product categories for new product development in
non-alcoholic drinks, percentage, 2006-09
- Figure 15: Retail value sales of cold and hot non-alcoholic drinks,
2004-14
- Figure 16: Volume sales of cold non-alcoholic drinks, 2004-14
- Figure 17: Volume sales of hot non-alcoholic drinks, 2004-14
- Most dynamic: Pure juices, green tea and coffee pods
- Figure 18: Value sales of non-alcoholic drinks, by type, 2004-09
- Figure 19: Volume sales of cold non-alcoholic drinks, by type, 2004-09
- Figure 20: Volume sales of hot non-alcoholic drinks, by type, 2004-09
- Factors used in the forecast
- Leading Product Claims for New Product Development
- Key points
- Figure 21: Top 20 claims for new product development in alcoholic
drinks, 2006-09
- Figure 22: Top claims for new product development in non-alcoholic
drinks, 2006-09
- Leading Companies for New Product Development
- Key points
- Alcoholic drinks
- Figure 23: Top companies for new product development in alcoholic
drinks, percentage, 2006-09
- Marie Brizard
- Pernod Ricard
- Bacardi
- Carlsberg/Kronenbourg
- Non-alcoholic drinks
- Figure 24: Top companies for new product development in non-alcoholic
drinks, percenatge, 2006-09
- Carrefour
- Unilever
- The Casino Group
- The Coca-Cola Company
- Danone
- Nestlé Kraft Foods
- The Consumer -- Pan-European Overview
- Key points
- Alcohol: Young adults drink more and welcome novelty
- Figure 25: Alcohol consumption, by country, 2006-08
- Soft drinks: Less fizz, more natural goodness
- Figure 26: Consumption of non-alcoholic drinks in the last 12 months, by
country, 2008
- Fresh coffee and bottled water lead in terms of frequency of use in France
- Figure 27: Frequency of non-alcoholic drinks, by country, 2008
- Consumption of alcohol in France
- Figure 28: Penetration of alchohol consumption in last 12 months, by
demographic sub-group, 2008
- The Consumer -- Trends in Consumption in France
- Key points
- Alcohol consumption in decline since 2004
- Figure 29: Alcohol consumption, by gender and age, 2004-08
- Drinking frequency trends on the rise
- Figure 30: Frequency of drinking, 2004-08
- Frequency: Beer is drunk most often
- Figure 31: Frequency of drinking alcohol, by choice of drink, 2008
- Winners and losers
- Figure 32: Trends in alcohol consumption, by type of drink, 2004-08
- Around two thirds of adult drinkers drink wine
- Figure 33: Consumption of alcohol, by type of drink, by demographic
sub-group, 2008
- Whisky and aniseed drinks are most popular
- Figure 34: Consumption of alcohol, by type of drink, by demographic
sub-group, 2008
- Bottled mineral water and ready-to-drink juices lead in terms of
penetration
- Figure 35: Penetration of non-alcoholic drinks, by type, by demographic
sub-group, 2008
- The Consumer -- Attitudes
- Key points
- Figure 36: Attitudes of alcohol drinkers, by choice of alcoholic drink,
2008
- Attitudes by demographics
- Figure 37: Attitudes towards drinking, by demographic sub-group, 2008
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