Drinks NPD - Germany - August 2009

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Economic and health concerns
• Healthier drinks lead for NPD
• Own-label offering ever more significant
• Consumer base opens up
• Future prospects
• Internal Market Environment
• Key points
• More drinking at home
  • Figure 1: Attitudes towards eating and drinking, by country, 2008
• The young and female more open to novelty
  • Figure 2: Attitudes towards drinking, by demographic sub-group, 2008
  • Figure 3: Attitudes towards new products, by demographic sub-group, 2008
• Health and wellness concerns weigh against alcohol and coffee
• Sustainability
• Purity law helps traditional beers for now, but a shake up may come
  • Figure 4: Attitudes towards alcohol and health, by country, 2008
  • Figure 5: Attitudes towards shopping, brands and pricing, by country, 2008
• Campaigns against youth drinking take effect
• Broader Market Environment
• Key points
• The ageing population militates against NPD
  • Figure 6: Trends in German population, by age, 2003-13
• Economy and employment crucial for alcoholic drinks sales
  • Figure 7: Trends in German PDI, consumer expenditure and GDP, at current prices, 2004-14
  • Figure 8: Trends in German employment, by gender, 2003-08
• Household size
  • Figure 9: Trends in number of German households, by size, 2002-06
• Leading Drinks Markets for New Product Development
• Key points
• Alcoholic drinks
  • Figure 10: Top product categories for new product development in alcoholic drinks, percentage, 2006-09
  • Figure 11: Volume sales of alcoholic drinks, by type, 2004-09
  • Figure 12: Value sales of alcoholic drinks, by type, 2004-09
• Beer
  • Figure 13: German retail volume sales of beer, 2004-14
  • Figure 14: German retail value sales of beer, 2004-14
• Wine
  • Figure 15: German retail volume sales of wine, 2004-14
  • Figure 16: German retail value sales of wine, 2004-14
  • Figure 17: German retail volume sales of wine, by type, 2004-09
• Spirits and liqueurs
  • Figure 18: German retail volume sales of spirit and liqueurs, 2004-14
  • Figure 19: German retail value sales of spirit and liqueurs, 2004-14
• Soft and hot drinks
  • Figure 20: Top product categories for new product development in non-alcoholic drinks, percenatge, 2006-09
• Soft drinks
  • Figure 21: German retail volume sales of soft drinks, by type, 2004-09
  • Figure 22: German retail value sales of soft drinks, by type, 2004-09
• Carbonated drinks
  • Figure 23: German retail volume sales of carbonated and other soft drinks, 2004-14
  • Figure 24: German retail value sales of carbonated and other soft drinks, 2004-14
• Bottled water and near-water
  • Figure 25: German retail volume sales of bottled water and near-water, 2004-14
  • Figure 26: German retail value sales of bottled water and near-water, 2004-14
• Juice and juice drinks
  • Figure 27: German retail volume sales of juice and juice drinks, 2004-14
  • Figure 28: German retail value sales of juice and juice drinks, 2004-14
• Coffee
  • Figure 29: German retail volume sales of coffee, by type, 2007-09
  • Figure 30: German retail value sales of coffee, by type, 2007-09
• Tea
  • Figure 31: German retail value sales of tea, 2004-14
  • Figure 32: German retail value sales of tea, by type, 2004-09
• Factors used in the forecast
• Leading Product Claims for New Product Development
• Key points
• Alcoholic drinks
  • Figure 33: Top 20 claims for new product development in alcoholic drinks, 2006-09
• Non-alcoholic drinks
  • Figure 34: Top 20 claims for new product development in non-alcoholic drinks, 2006-09
• Leading Companies for New Product Development
• Key points
  • Figure 35: Top companies for new product development in alcoholic drinks, percentage, 2006-09
• Non-alcoholic drinks
  • Figure 36: Top companies for new product development in non-alcoholic drinks, percentage, 2006-09
• The Consumer -- Pan-European Overview
• Key points
  • Figure 37: Alcohol consumption, by country, 2006-08
  • Figure 38: Consumption of non-alcoholic drinks in the last 12 months, by country, 2008
  • Figure 39: Frequency of consumption of non-alcoholic drinks, by country, 2008
• Consumption of alcohol in Germany
  • Figure 40: Consumption of alcohol in last 12 months, by demographic sub-group, 2008
• The Consumer - Trends in Consumption in Germany
• Key points
  • Figure 41: Consumption of alcohol in the last 12 months, by gender and age, 2004-08
  • Figure 42: Frequency of drinking, 2004-08
  • Figure 43: Frequency of drinking alcohol, by choice of drink, 2008
• Winners and losers
  • Figure 44: Trends in alcohol consumption, by type of drink, 2004-08
• The Consumer -- Attitudes
• Key points
• Alcoholic drinks
  • Figure 45: Consumption of alcohol, by type of drink, by demographic sub-group, 2008
  • Figure 46: Consumption of alcohol, by type of drink, by demographic sub-group, 2008
• Non-alcoholic drinks
  • Figure 47: Penetration of non-alcoholic drinks, by type, by demographic sub-group, 2008
• Attitudes of alcohol drinkers
  • Figure 48: Attitudes, by choice of alcoholic drink, 2008