Table of Contents
- Issues in the Market
- Main themes
- Definitions
- Abbreviations
- Market in Brief
- Continued growth for online fashion
- Wider choice and online launches boost market
- Technology usage also adds to growth
- Improving service and websites a plus
- Internet usage growth stalls
- Economic downturn and sourcing costs will have an impact
- Potential for growth from new shoppers
- Next and M&S lead in terms of market penetration
- Free shipping and returns top consumers' demands
- Winners and losers
- What the future holds
- Internal Market Environment
- Key points
- Fashion now the most popular online purchase
- Figure 1: Top websites purchased from in the last three months, April
2008-April 2009
- Product ranges widen and more retailers go online
- Discounting expands on the internet
- Card frauds not putting shoppers off
- Figure 2: Experience of computer-based security threats, and the impact
it has had on web usage behaviour, April 2009
- Improving customer experience
- Broader Market Environment
- Key points
- More affluent consumers
- Figure 3: Forecast adult population trends, by socio-economic group,
2004-14
- Consumer expenditure will take a hit
- Figure 4: Trends in personal disposable income and consumer expenditure,
2004-14
- Internet penetration and broadband use: Two thirds now have access
- Figure 5: Broadband internet at home penetration, 2003-09
- Potential for m-commerce
- Figure 6: British internet penetration at home/work/place of study or
elsewhere, by gender, socio-economic group, age and working status, 2003-09
- Rising prices to encourage upmarket shift
- Figure 7: UK actual and projected price inflation, in clothing and
footwear, 2004-14
- More 25-34s and over-45s
- Figure 8: UK population, by age groups, 2004-09 and 2009-14
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Online fashion market to reach £4.1 billion
- Figure 9: Market size and forecast of online consumer expenditure on
clothing and footwear, 2004-14
- Figure 10: Online spending, as a percentage of total spending on
clothing and footwear, 2004-14
- Figure 11: Online spending, 2004-14
- Factors incorporated in the forecast
- Market in Context
- Key points
- Online retail share growth slows
- Figure 12: Online and total retail sales, at current prices (excl. VAT),
2004-09
- Fashion' s share of online sales rises
- Figure 13: Online retail sales of clothing and footwear, compared to
total online retail sales (excl. VAT), 2004-09
- Online retailing now 8.8% of clothing and footwear spending
- Figure 14: Consumer online and total spending on clothing and footwear,
at current prices, 2004-09
- Brand Communication and Promotion
- Key points
- Overall spend on online fashion
- Figure 15: Main monitored media advertising spend on online fashion,
2004-08
- New launches boost ad spend
- Latest campaigns
- Figure 16: Main monitored media advertising spend on fashion online, by
media type, 2004-08
- Channels of Distribution
- Key points
- Multichannel retailers have largest share
- Figure 17: Estimated shares of online fashion market, by channel, 2009
- Figure 18: Estimated market share, online retailers, total online
fashion market, 2009
- Next and Shop Direct Group top share rankings
- Companies and Products
- Asos
- Arcadia
- Boden
- Debenhams
- Figleaves
- Shop Direct Group
- Marks & Spencer
- N Brown
- Next
- Freemans Grattan Holdings
- Asda
- New Look
- Net-a-Porter
- John Lewis
- Who Buys Fashion Online?
- Key points
- One third of internet users have not bought online
- Figure 19: Shopping online for clothes, June 2009
- Men reluctant browsers and online shoppers
- Older consumers also hesitant
- Where They Buy Clothing Online
- Key points
- Figure 20: Where they buy clothes online, 2008 and 2009
- Next and M&S see strong growth
- Figure 21: Where they buy clothing online, June 2009
- Figure 22: Where they buy clothing online (continued), June 2009
- Next and M&S vie for market leadership
- Next leader among 25-34s
- Debenhams a hit online with under-35s
- Few retailers achieve gender balance
- Appendix -- Internal Market Environment
- Figure 26: Top ten types of websites purchased from in the last three
months, April 2008-April 2009
- Appendix -- Brand Communication and Promotion
- Figure 27: Main monitored media advertising spend on fashion online, by
advertiser, 2004-08
- Appendix -- Where They Buy Clothing Online
- Figure 28: Most popular bought clothes from online retailers, in last 12
months, by demographics, June 2009
- Figure 29: Next most popular bought clothes from online retailers, in
last 12 months, by demographics, June 2009
- Figure 30: Most popular attitudes towards shopping online, by
demographics, June 2009
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