PCs and Laptops - Netherlands - August 2009

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Report Scope
• PC retailers' sales
• Leading retailers and company profiles
• Abbreviations
• Other abbreviations
• Technical notes
• Financial definitions
• Currencies
  • Figure 1: Exchange rates,€ to other European currencies, 2004-08
• VAT
  • Figure 2: Europe: Standard VAT rates, 2008
• Country codes
  • Figure 3: Country codes
• Broader Market Environment
• Key points
• Population continues to grow
  • Figure 4: The Netherlands: Population trends, 2004-09
  • Figure 5: The Netherlands: Births, deaths, immigration and emigration, 2000-08
• Ageing population
  • Figure 6: The Netherlands: Population projections, by age group, 2009-50
• Economy in recession
  • Figure 7: The Netherlands: Gross domestic product, 1999-2008
• Robust consumer spending
  • Figure 8: The Netherlands: Consumer expenditure, 1999-2008
  • Figure 9: The Netherlands: Consumer confidence, January 2000-May 2009
• Inflation easing
  • Figure 10: The Netherlands: Consumer prices, 2003-08
• Unemployment set to rise
• PC ownership
  • Figure 11: The Netherlands: Possession of computers and internet access in households, 2002-08
  • Figure 12: The Netherlands: Ownership of PCs, 2005-08
  • Figure 13: The Netherlands: PC ownership, by age group, 2005-08
  • Figure 14: The Netherlands: PC ownership, by household income group, 2005-08
• Competitive Context
• Key points
• Consumer spending on ICT goods
  • Figure 15: The Netherlands: Consumer spending on ICT goods, 2004-08
• ICT goods in a wider context
  • Figure 16: Netherlands: Spending on home appliances and technology, 2003-07
• Price deflation
  • Figure 17: The Netherlands: Consumer price index for selected products, 2000-08
• Channels of Distribution
• Electricals specialists
• Online retailers
• Manufacturers sales and non-specialists
• Market Size and Forecast
• Key points
• Economic outlook
• Market and retail forecasts
• Technical notes
• Retailers' prospects
  • Figure 18: Netherlands: Computer market size and retail sales, 2004-14
• Outlook for PC retailers
• Past performance of PC specialists
  • Figure 19: The Netherlands: PC specialists' retail sales, 2004-08
• Retail Competitor Analysis
• Key points
• Media Saturn is market leader
• Dexcom in second place
• Other specialists
• Impact Retail up and coming
• Non-specialists
  • Figure 20: The Netherlands: Leading PC retailers, 2008
• Market shares
  • Figure 21: The Netherlands: Leading PC retailers, estimated market shares, 2008
• Enterprise and outlet data
  • Figure 22: The Netherlands: Computer specialists enterprise and outlet numbers, 2006-08
• Bas Group (Mycom and Vobis)
• Strategic evaluation
• History
• Financial performance
  • Figure 23: Bas Group: Group financial performance, 2004-08
• Store portfolio
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• e-commerce and home shopping
• Dynabyte (Dexcom)
• Strategic evaluation
• History
• Financial performance
• Store portfolio
  • Figure 24: Dynabyte: Outlet data, 2004-08
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Advertising and marketing
• e-commerce and home shopping
• Kesa Electricals
• Strategic evaluation
• History
• Financial performance
  • Figure 25: Kesa Electricals: Group financial performance, 2006/07-2008/09
• Store portfolio
  • Figure 26: Kesa Electricals: Outlet data, 2006-09
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Customer services
• Advertising and marketing
• e-commerce and home shopping
  • Figure 27: Kesa electricals: Websites, 2009
• Media Markt/Saturn
• Strategic evaluation
• History
• Financial performance
  • Figure 28: Media Markt/Saturn: Financial performance, 2004-08
  • Figure 29: Media Markt/Saturn: Germany, Western Europe & Eastern Europe -- share of sales, 2004-08
• Store portfolio
  • Figure 30: Media Markt/Saturn: Outlet data, by country, 2004-08
  • Figure 31: Media Markt/Saturn, description of outlets, 2008
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Advertising and marketing
• Operational issues
• e-commerce and home shopping
  • Figure 32: Media Markt/Saturn: Websites by country, 2009
• Paradigit Groep
• Strategic evaluation
• History
• Financial performance
  • Figure 33: Paradigit Groep: Group financial performance, 2004/05-2008/09
• Store portfolio
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• e-commerce and home shopping