PCs and Laptops - France - August 2009

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Report Scope
• PC retailers' sales
• Leading retailers and company profiles
• Abbreviations
• Other abbreviations
• Technical notes
• Financial definitions
• Currencies
  • Figure 1: Exchange rates, € to other European currencies, 2004-08
• VAT
  • Figure 2: Europe: Standard VAT rates, 2008
• Country codes
  • Figure 3: Country codes
• Broader Market Environment
• Key points
• Slowing population growth
  • Figure 4: France: Population trends, 2004-09
  • Figure 5: France: Population projection, by age group, 2005-45
• Uncertain economy
  • Figure 6: France: Gross domestic product, 1997-2008
• Consumer spending to slow
  • Figure 7: France: Consumer spending, 1997-2008
• Pressure of inflation
  • Figure 8: France: Consumer price inflation, 2002-08
• PC ownership
  • Figure 9: France: PC usage and ownership, internet access, 2002-08
  • Figure 10: France: Proportion of consumers using computers once a day, by age group, 2007-08
• Ownership of peripherals
  • Figure 11: France: Ownership of peripherals, 2007-08
• Computer usage
  • Figure 12: France: What home computer is used for, 2004-08
• Factors in choosing a home computer
  • Figure 13: France: Most important factor when choosing a home computer, 2004-08
• Competitive Context
• Key points
• Spending on audio-visual, photo and information processing equipment
  • Figure 14: France: Consumer spending on leisure and culture, 2004-08
• Computer market in a wider context
  • Figure 15: France: Percentage growth in consumer spending on selected products, 2004-08
• All change in 2008
  • Figure 16: France: Percentage change in consumer spending on selected products, 2007-08
• Deep deflation holds back market growth
  • Figure 17: France: Consumer price index, PCs etc., 1990-2008
• Channels of Distribution
  • Figure 18: France: Channels of distribution, PCs and related items, 2008
• Market Size and Forecast
• Key points
• Economic outlook
• Market and retail forecasts
• Technical notes
• Subdued growth to come
  • Figure 19: France: Computer market size and retail sales, 2004-14
• Outlook for PC retailers
• Retail Competitor Analysis
• Key points
• PC City exits the market
• Surcouf and Youg' s
• Fnac, the leader of the pack
• Other electricals players are important
  • Figure 20: France: Leading PC retailers, 2008
• Market shares
  • Figure 21: France: Leading retailers of PCs, market shares, 2008
• Boulanger
• History
• Financial performance
  • Figure 22: Boulanger: Group financial performance, 2004-08
• Store portfolio
  • Figure 23: Boulanger: Outlet data, 2004-08
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• e-commerce and home shopping
• Fnac
• Strategic evaluation
• History
• Financial performance
  • Figure 24: Fnac: Group financial performance, 2003-08
  • Figure 25: Fnac: Sales by country, 2008
  • Figure 26: Fnac: Retail sales of PCs, 2003-08
• Store portfolio
  • Figure 27: Fnac: Outlet data, 2003-08
• Retail offering
• Market positioning
• Product offer
  • Figure 28: Fnac: Breakdown of sales, by major product category, 2008
  • Figure 29: Fnac: Breakdown of sales, by major product category, 2003-08
• Pricing
• Operational issues
• e-commerce and home shopping
  • Figure 30: Fnac: Websites by country, 2008
• Kesa Electricals
• Strategic evaluation
• History
• Financial performance
  • Figure 31: Kesa Electricals: Group financial performance, 2006/07-2008/09
• Store portfolio
  • Figure 32: Kesa Electricals: Outlet data, 2006-09
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Customer services
• Advertising and marketing
• e-commerce and home shopping
  • Figure 33: Kesa electricals: Websites, 2009
• Media Markt/Saturn
• Strategic evaluation
• History
• Financial performance
  • Figure 34: Media Markt/Saturn: Financial performance, 2004-08
  • Figure 35: Media Markt/Saturn: Germany, Western Europe & Eastern Europe -- share of sales, 2004-08
• Store portfolio
  • Figure 36: Media Markt/Saturn: Outlet data, by country, 2004-08
  • Figure 37: Media Markt/Saturn, description of outlets, 2008
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Advertising and marketing
• Operational issues
• e-commerce and home shopping
  • Figure 38: Media Markt/Saturn: Websites by country, 2009