Abstract
About this report
Salty snacks is a mature market with sales totalling $17.7 billion in 2009. Amid the sinking US economy, salty snacks have proven to be a recession-proof category. In fact, the pace of growth picked up as the economy worsened.
This report discusses how consumer trends, the lagging economy, and product innovation are shaping the salty snacks market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
The size of the salty snacks market and growth forecast through 2014
How the current economic recession is impacting the salty snacks market and how brands are reacting
Why some segments of the market are thriving amid the troubled economy, while others face declines
The hottest trends in the salty snacks market, from hot and spicy flavors to reduced-sodium offerings
How consumer concerns about food safety– spurred by recent salmonella outbreaks affecting peanut butter snacks and pistachios– are affecting usage and what manufacturers can do to allay their fears
A spotlight on Frito-Lay’s Cheetos, a brand that has carved out a distinct brand identity to help it succeed in an increasingly crowded category
Which consumer groups offer the greatest potential for expanding salty snacks usage
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