Abstract
About this report
New product development in the Spanish drinks markets reflects changing consumer demands, which have moved towards greater health orientation and value for money. Spaniards’ changing drinking habits favour non-alcoholic drinks and low-alcohol content beverages, while the current economic situation is forcing many to look for more affordable products. However, over the 2004-09 review period, value growth has been supported by a trend towards premiumisation across product categories.
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