Drinks NPD - Spain - August 2009

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Healthy does it...
• ...but alcohol consumption is on the increase
• Retail sales benefit from recession
• Conservative shoppers
• Premiumisation
• Future prospects
• Internal Market Environment
• Key points
• Changing drinking habits favour soft drinks and no/low alcohol beer
• Spaniards prefer to drink out of the home...
  • Figure 1: Attitudes towards eating and drinking, by country, 2008
• ...but have a conservative attitude towards new products
  • Figure 2: Attitudes towards alcohol and health, by country, 2008
• Appreciation of quality and all things Spanish
  • Figure 3: Attitudes towards brands and quality, by country, 2008
• Under-25s most accepting of new products
  • Figure 4: Attitudes towards new products in Spain, by demographic sub-group, 2008
• Underage drinking on the increase
• Growing health concerns shape demand
• Legislative issues
• Broader Market Environment
• Key points
• Favourable population trends
  • Figure 5: Trends in the age structure of the Spanish population, by gender, 2003-13
• Weakened consumer spending and political disgruntlement
  • Figure 6: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2004-14
• Can some drinks categories benefit from the recession?
• Almost one in five Spaniards are now unemployed
• Leading Drinks Markets for New Product Development
• Key points
• New product launches
• Beer and wine receive main attention in alcoholic drinks
  • Figure 7: Top categories for new product development in alcoholic drinks, 2006-09
• Full of flavour
• Juice and hot drinks lead in non-alcoholic beverages
  • Figure 8: Top categories for new product development in non-alcoholic drinks, 2006-09
• Organic tea gains ground
• Alcoholic drinks
• Declining value sales
  • Figure 9: Spanish retail value sales of alcoholic drinks, 2004-14
  • Figure 10: Spanish retail value sales of alcoholic drinks, by type, 2004-09
• Volume sales supported by increasing penetration and frequency of use
  • Figure 11: Spanish retail volume sales of alcoholic drinks, 2004-14
  • Figure 12: Spanish retail volume sales of alcoholic drinks, by type, 2004-09
• Soft drinks
• A small contraction in value terms
  • Figure 13: Spanish retail value sales of soft drinks, 2004-14
  • Figure 14: Spanish retail value sales of soft drinks, by type, 2004-09
• Modest volume growth
  • Figure 15: Spanish retail volume sales of soft drinks, 2004-14
  • Figure 16: Spanish retail volume sales of soft drinks, by type, 2004-09
• Hot drinks
• Growing demand
  • Figure 17: Spanish retail value sales of hot drinks, 2004-14
  • Figure 18: Spanish retail value sales of hot drinks, by type, 2004-09
• Tea sales small, but on the up
  • Figure 19: Spanish retail volume sales of hot drinks, 2004-14
  • Figure 20: Spanish retail volume sales of hot drinks, by type, 2004-09
• Factors used in the forecast
• Leading Product Claims for New Product Development
• Key points
• Trend towards premium alcoholic drinks
  • Figure 21: Top 20 claims for new product development in alcoholic drinks, 2006-09
• Packaging used for product differentiation
• Healthier soft drinks
  • Figure 22: Top claims for new product development in non-alcoholic drinks, 2006-09
• ' Free-from' claims important
• Leading Companies for New Product Development
• Key points
• Key retailers and leading breweries most active in alcoholic drinks
  • Figure 23: Top companies for new product development in alcoholic drinks, 2006-09
• Own-labels challenge Nestlé in non-alcoholic drinks
  • Figure 24: Top companies for new product development in non-alcoholic drinks, 2006-09
• The Consumer -- Pan-European Overview
• Key points
• Traditionally moderate Spaniards increase their drinking
  • Figure 25: Trends in alcohol consumption, by country, 2006-08
• Cola and coffee Spaniards' non-alcoholic favourites
  • Figure 26: Consumption of non-alcoholic drinks in last 12 months, by country, 2008
  • Figure 27: Frequency of consumption of non-alcoholic drinks, by country, 2008
• The Consumer -- Trends in Consumption in Spain
• Key points
• Alcoholic drinks
• Men, the well-off and full-time workers form core consumer group
  • Figure 28: Alcohol consumption in last 12 months, by demographic sub-group, 2008
• Trends in alcohol consumption
  • Figure 29: Trends in alcohol consumption, by gender and age, 2004-08
• Trends in frequency of drinking
  • Figure 30: Trends in frequency of drinking, 2004-08
• Frequency by preferred drink
  • Figure 31: Frequency of drinking alcohol, by choice of drink, 2008
• Winners and losers
  • Figure 32: Trends in alcohol consumption, by type of drink, 2004-08
• Consumption by demographics
  • Figure 33: Consumption of beer and wine, by type of drink, by demographic sub-group, 2008
  • Figure 34: Consumption of spirits and liqueurs, by type of drink, by demographic sub-group, 2008
• Non-alcoholic drinks
• Tea appeals to women
  • Figure 35: Penetration of non-alcoholic drinks, by type, by demographic sub-group, 2008
• The Consumer -- Attitudes
• Key points
• Attitudes by preferred drink
  • Figure 36: Consumer attitudes, by choice of alcoholic drink, 2008
• Attitudes by demographics
  • Figure 37: Attitudes towards drinking, by demographic sub-group, 2008