Abstract
About this report
In-store bakeries or on-site bakeries located in grocery stores, mass merchandisers or other food stores, are an important channel for the sale of breads, cakes and other baked goods and will generate over $13 billion in revenue in 2009, according to Mintel estimates. This report will provide in-depth perspectives and recommended strategies for success in the ISB market, including:
- Market size and segmentation
- Competing retailers and products, such as coffee shops and convenience stores as well as prepared and frozen dough products
- Strategies ISBs can adopt to remain competitive in the market
- Retail channels and key players
- Marketing and merchandising strategies of how companies are positioning their products and brands today
- Market drivers: Primary factors impacting the ISB market will be analyzed, including the impact the current severe recession will have on ISBs
- Consumer behavior and needs
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